Ossa, a podcast advertising and creator management platform, is pleased to announce their third event in their 10-part series designed to provide practical insights into podcast advertising for startups and brands. This series aims to equip participants with the knowledge and strategies needed to succeed in the dynamic podcast advertising landscape.
In the rapidly-changing advertising landscape, podcasts have become a powerful tool for connecting with specific audiences. It is imperative for brands and startups aiming to establish themselves to grasp and utilize this medium effectively. Ossa’s thorough series delves into vital subjects led by industry professionals, providing an in-depth exploration of the realm of podcast advertising.
In this session, our experts will be breaking down the process of podcast advertising as it pertains to measurement and the definition of campaign success. Topics of this session will include:
- What metrics should one track
- Useful tools and platforms
- Goal-setting as it pertains to podcast advertising campaigns
- Testing and buying philosophy
- + much more
This third event in our series, titled “Measurement and Definition of Campaign Success” will be a deep dive conversation with our panel of experts, which includes:
Cliff Clinton is the Head of Campaigns at Ossa, where he leverages his extensive experience in the podcast industry to drive successful campaigns for some of the biggest brands. With a strong background in both media buying and campaign management, Cliff has excelled as a strategist, guiding brands to enhance their audio advertising efforts and achieve key performance indicators efficiently. His expertise extends to launching and analyzing audio campaigns, ensuring growth and investment returns for major industry players. Cliff’s approach combines strategic insight with practical execution.
Pete Birsinger, CEO & Founder at Podscribe, Computer Science & Applied Math major from UC Berkeley. Decade plus software engineering experience, with 3 years working in ad-tech at Tapad. Focused on podcasts since 2017 after founding a podcast listening app company that has since become Podscribe.
Andrea Schwarzbach, Associate Account Director at Ad Results Media. Andrea has worked with Ad Results Media for over 10 years, which is one of the companies at the forefront of podcast advertising. Ad Results Media is an advertising agency, specializing in influencer-based audio and video media. We leverage our expertise in these areas to plan and buy advertising with the goal of helping brands scale their growth initiatives.
Throughout this series, participants can expect to:
- Assess the benefits of podcast advertising for their brand.
- Identify the right partners and strategies for podcast advertising.
- Select suitable hosts and shows for collaboration.
- Explore various podcast ad formats.
- Measure attribution and ROI.
- Create effective media plans and strategies.
- Navigate industry terminology.
- Seamlessly integrate podcast advertising into their marketing mix.
- Address topics such as brand safety, AI, and creativity.
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.
For more information and to register for the series, visit https://lu.ma/af75yv9d.
About Ossa
Ossa is a podcast advertising and creator management platform that bridges the gap between brands and podcast creators.
Media Contact: Anne Kavanagh, CEO, support@ossacollective.com
Event Title: Startup Series: Creators and Podcast Advertising Partners
Date: 3PM EST, Feb 21st, 2024
Location: https://lu.ma/af75yv9d
Website: https://ossacollective.com/
