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Ossa’s 4th Startup Series Session Tackles Brand Safety & Suitability

Ossa’s 4th Startup Series Session Tackles Brand Safety & Suitability

Ossa Collective

March 5, 2024


Ossa is thrilled to announce the lineup for its fourth event in a comprehensive 10-part series, designed to provide practical insights into podcast advertising for startups and brands. On March 6th at 4pm EST, join in on this live virtual panel with industry professionals. With a focus on equipping participants with the knowledge and strategies needed to thrive in the dynamic podcast advertising landscape, the Startup Series promises to deliver invaluable guidance from industry experts.


As the advertising landscape continues to evolve, podcasts have emerged as a powerful medium for reaching target audiences. Recognizing the importance of understanding and effectively utilizing this platform, Ossa’s Startup Series covers essential topics guided by industry experts, offering a deep dive into the world of podcast advertising.


In their upcoming event, the panel of experts will be tackling how to account for brand safety and suitability in podcast advertising.

Topics will include:

  • The relevance of Brand Safety and Suitability for your brand
  • Tools to ensure a brand-safe advertising environment
  • Differences in brand safety between podcast advertising and other marketing channels
  • Key focus areas and common misconceptions
  • Navigating host controversies
  • Strategies for unbiased content and maximizing opportunities


Join these experts as they journey through the topic of brand safety and suitability:

Dan Granger, CEO and founder of Oxford Road, leads a leading independent audio advertising agency that maximizes brand performance through innovative data solutions and brand safety measures across various audio platforms.

Pat LaCroix, Executive Vice President at Seekr Technologies Inc., spearheads ethical AI solutions, employing large language models to deliver reliable content at scale, ensuring transparency and trustworthiness in content creation and management.

Scott MacDonell is the group vice president of global campaign strategy at Oracle. Prior to this role, Scott has spent his career moving between senior management roles at advertising agencies and being in-house at fast-growth, disruptive companies. For a decade, Scott was the Vice President of Marketing at taking a little-known company founded on a great idea, and creating the brand name in the legal industry – through profitable customer acquisition.


Throughout the Startup Series, attendees will have the opportunity to:

– Assess the benefits of podcast advertising for their brand.

– Identify the right partners and strategies for podcast advertising.

– Select suitable hosts and shows for collaboration.

– Explore various podcast ad formats.

– Measure attribution and ROI.

– Create effective media plans and strategies.

– Seamlessly integrate podcast advertising into their marketing mix.

– Address topics such as brand safety, AI, and creativity.


This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.

For more information and to register for the series, please visit



About Ossa

Ossa is a podcast advertising and creator management platform that bridges the gap between brands and podcast creators.

Event Title: Startup Series: Brand Safety & Suitability (Part 1 of 2)

Date: 4PM EST, March 6th, 2024

Location: Zoom (register here for Zoom link)