New York, NY (Aug. 8th, 2023) – Podbean, a leading podcast hosting platform, is thrilled to host a summer series of educational events focused on understanding podcast ads and helping podcasters grow their shows.
These events aim to provide actionable strategies, tools, key takeaways and demonstrations helping podcasters learn what makes the difference in having their audience find their shows, understand how podcast ads work, and how to leverage the different kinds of podcast advertising opportunities to their advantage.
The first event, titled “From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts,” will feature experts from the Podbean team who will share what goes into the creation of an effective podcast ad and how to place that ad within Podbean’s Ads Marketplace,directly purchasing advertising on popular podcasts. This event is a follow up on Podbean’s July AD’S BOOTCAMP series which offered an in-depth take on podcast advertising education for both podcasters who are seeking advertising revenue and how brands can benefit from podcast ads.
The second event, “Amplify Your Audience: Navigating Discoverability as an Independent Podcaster” on August 24th will feature Lynz Floren of Growth Network Podcasts in an engaging conversation with defined strategies for indie podcasters to increase their podcast discoverability and build their show’s audiences in sustainable and organic ways. This event is in conjunction with Podbean’s in-person presence at Podcast Movement and is the third in their “Summer of Discoverability” series which also hosted Harry Morton and Shannon Martin of Lower Street speaking on the benefits of discoverability for brands and Russ More of Pacific Content covering strategies that big brands and larger companies can use that are also applicable to independents as well.
“We are here to help podcasters and brands actively achieve success through publishing the content they create as well as connect directly with the audiences that podcasting reaches,” says David Xu, Podbean’s CEO. “There is a definitive education gap within the industry and we want both podcasters and advertisers to know that everyone has a place in podcasting and that you can achieve success when it comes to growing your podcast audience and gaining podcast advertising success for your brand.”
These events are a must-attend for brands and podcasters seeking to amplify their audience or their brand through podcasting.
From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts
Thursday, August 10th, 2023, 6 PM EST/ 3 PM PST
Online event (Livestreamed on Youtube and Linkedin)
Cost: FREE
Amplify Your Audience: Navigating Discoverability as an Independent Podcaster
Thursday, August 24th, 2023, 4 PM EST/ 1 PM PST
Online event (Livestreamed on Youtube and Linkedin)
Cost: FREE
Check out All of Podbean’s Live Events HERE and don’t miss some of our most popular events available from this summer for replay!
- ADS FOR PODCASTERS: HOW TO MONETIZE – Link Coming
- ADS FOR BUSINESSES: HOW TO BUY PODCAST ADS – Link Coming
Podbean is sponsoring and coordinating these events on their YouTube channel and Linkedin to make this content accessible to people all around the world. Participants can also register and follow all of Podbean’s events on Eventbrite.
About Podbean:
Podbean has been providing innovative podcasting and social audio services as an industry leader since 2007. Podbean integrates publishing, management, distribution, monetization and analysis tools into an easy-to-use podcasting platform. The Podbean community consists of over 600,000 podcasts, including corporate and organizational podcasts, and a rapidly expanding listener community on one of the top podcast apps for Android and iOS. Learn more at www.podbean.com.
Podbean holds monthly podcast virtual live Podcasting Smarter and Corporate Podcasting Smarter events and episodes on the Podcasting Smarter podcast. You can find all of Podbean’s livestreamed events here with replays available on Youtube.
Press contact: Norma Jean Belenky, Head of Events, normajeanb@podbean.com
