AI-powered targeting capability expands monetization opportunities for Acast podcasters with half of brand-produced audio advertising revenue using Collections+ in the first half of 2024
Podchaser, the podcast industry’s intelligence engine, today announced that its AI-powered Collections+ targeting capability has enabled an additional 24% of Acast podcast creators to monetize their content in its first year of operation. According to Podchaser, these results were achieved through the enhanced targeting verticals available to advertisers within Collections+ that improve the discoverability of podcast audiences that fit their campaign needs.
Last year, Podchaser launched Collections+ to improve podcast targeting capabilities after discovering that the majority of podcast advertisers were actually missing their target audiences. In fact, Podchaser and Magellan AI data shows that in 2023, 44% of US podcast advertising investments went to the top 500 shows. However, these shows only accounted for 12% of monthly reach, which means advertisers missed the opportunity to target 88% of the addressable podcast audiences.
Since its launch, Collections+ has more than doubled the number of verticals the average show appears in, adding over 4,000 shows to sales verticals and creating additional revenue opportunities for podcasters. This added scale for advertisers has seen half of all advertising buys for Acast using Collections+ in the first half of 2024.
“As we think about the future of targeting solutions, Collections+ allows us to be at the forefront of industry change. In doing so we are able to provide consistency and confidence to planners and buyers in their ability to achieve their advertising goals in times of change,” said Bradley Davis, CEO at Podchaser. “By increasing the discoverability of podcasts among advertisers and enabling 24% more creators to earn ad revenue, we’re helping to create a more sustainable and thriving podcast ecosystem.”
Collections+ utilizes data from a wide range of sources, including hosting platforms, Podchaser’s first-party data, Apple Podcasts and Spotify category and chart data, IAB categories, surveys, and transcriptions. By leveraging AI models to synthesize this data, Collections+ sorts podcasts into highly refined verticals, providing advertisers with the highest-quality collections for targeted campaigns in the industry.
“We believe an audience-first – rather than show-by-show – approach to podcast buying is essential. Collections+ has been instrumental in helping us connect more advertisers with even more highly engaged podcast audiences,” said Greg Glenday, Chief Business Officer at Acast. “By providing more precise targeting and increasing the discoverability of podcasts among advertisers, we’ve been able to create more opportunities for our creators to earn ad revenue. It’s a win-win.”
Collections+ is available to any hosting provider, ad platform, or marketplace in the podcasting industry looking to enhance its targeting offerings for advertisers. For more information about Podchaser’s Collections+ and how it can benefit podcast creators and advertisers, please contact cole@podchaser.com.
