New updates deliver greater transparency, validation, and seamless data activation for audio advertisers
Podscribe, a leader in podcast advertising measurement and attribution, today announced two major product updates: airchecks for run-of-network (RON) campaigns and a new turnkey integration with Tealium. Together, these enhancements give advertisers, publishers, and agencies deeper visibility into campaign delivery and faster, easier access to actionable data.
Bringing Transparency to RON Campaigns
Until now, airchecks have largely been limited to show-level campaigns, leaving a gap in visibility for programmatic audio campaigns that run across networks. With this release, Podscribe now surfaces airchecks for RON campaigns—providing direct insight into where ads actually appeared and how they were placed.
Powered by enhanced matching and expanded transcription capabilities, the new functionality:
- Matches ads to episodes based on observed pixel activity
- Expands transcription coverage based on real campaign delivery
- Surfaces airchecks even when campaigns are not tied to specific shows
Because these airchecks are built on Podscribe’s transcription and verification layer, users also gain:
- Brand safety signals, including placement, adjacency, and content context
- Competitive insights, showing which advertisers appear alongside campaigns
- More complete delivery validation across podcast networks
This added transparency is especially valuable for programmatic audio campaigns, where visibility has traditionally been limited.
Introducing Podscribe’s Tealium Integration
Podscribe also announced a new server-to-server (S2S) connector for Tealium, now available in the Tealium marketplace. The integration is designed to simplify data activation and reduce implementation complexity.
Key benefits include:
- Turnkey setup with pre-configured fields
- Minimal implementation effort for faster onboarding
- Reliable, structured data delivery out of the box
Additional features, including integration health insights and diagnostics, are expected soon—providing greater visibility into data flow and performance over time.
Availability
Airchecks for RON campaigns are now available to Podscribe customers. To learn more or get started, contact adops@podscribe.com.
The Podscribe Tealium connector is available today in the Tealium marketplace. For setup guidance, refer to Tealium documentation or Podscribe’s integration resources.
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnerships@podscribe.com.
Media Contacts:
Kristy Mei, Podscribe, kristy@podscribe.com
Shreya Paul, Podscribe, shreya@podscribe.com
About Tealium
Tealium is a leading customer data platform (CDP) that helps businesses collect, unify, and activate customer data across channels in real time. Its platform connects data from websites, apps, and offline sources to create a single, unified customer view—making it easier to power analytics, personalization, and marketing across your tech stack.
