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Podscribe Announces Integration with MTA Rocker Box to Revolutionize Podcast Advertising Measurement

Podscribe Announces Integration with MTA Rocker Box to Revolutionize Podcast Advertising Measurement

May 7, 2024

Podscribe, a leading provider of podcast attribution technology, today announced a groundbreaking integration with Rocker Box, a prominent multi-touch attribution (MTA) platform. This partnership marks a significant development in advertising technology, bridging the gap between podcast advertising data and comprehensive digital marketing analysis.

About Podscribe

Podscribe offers robust attribution solutions that track and analyze podcast advertising’s effectiveness, providing insights into listener behavior and campaign performance. Utilizing advanced methodologies, Podscribe measures every touchpoint in a customer’s journey, offering real-time, actionable data to optimize marketing strategies and maximize return on investment.

About Rocker Box

Rocker Box, a leader in multi-touch attribution, centralizes data from all performance marketing channels into a single platform, providing marketers with a holistic view of their campaigns’ effectiveness. By integrating complex data streams, Rocker Box enables marketers to make informed decisions and effectively attribute conversions to the correct channels and touchpoints.

Understanding Multi-Touch Attribution (MTA)

MTA is vital for marketers to understand the multiple interactions a customer may have with various marketing channels before making a purchase. This comprehensive view allows businesses to optimize their advertising spend across channels, ensuring each one contributes effectively to the conversion path.

The Integration

Until now, podcast advertising data has not been readily available on MTA platforms, leaving a significant gap in comprehensive performance analysis. With Podscribe’s integration into Rocker Box, users can now pull precise podcast advertising data directly into the Rocker Box platform, viewing it alongside other channels such as social media, PPC, and email marketing. This integration allows for a unified analysis of how podcast advertising performs in relation to other marketing efforts, filling a crucial need for advertisers branching into or dominating the podcast space.

A Game-Changer for Advertisers

This integration is particularly beneficial for advertisers who are expanding their presence in podcast advertising and need to validate and measure their investments alongside traditional digital channels. By incorporating podcast data into Rocker Box, Podscribe not only differentiates itself from other attribution providers but also aligns with the needs of modern advertisers seeking comprehensive, cross-channel insights.

“We are excited to partner with Rocker Box to bring podcast advertising data into the multi-touch attribution ecosystem for the first time,” said Pete Birsinger, CEO of Podscribe.

“This integration ensures that our clients can see how podcast ads perform in concert with all other marketing efforts, enabling them to make more informed decisions and drive better business outcomes.”


The integrated features are available immediately to all Podscribe and Rocker Box users. For more information about how to leverage this new capability, please visit or

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.