Podscribe, the leading independent platform for podcast and audio ad measurement, today announced five new feature updates designed to streamline workflows, enhance audience insights, and improve transparency for advertisers, agencies, and publishers.
The updates span reporting, demographics data, brand safety, language visibility, and publisher tools, making Podscribe an even more powerful hub for planning and measuring campaigns.
- Re-create Reports in One Click
Podscribe has added a new “Generate a New Report from This Report” button in the Overview tab, allowing users to duplicate existing reports and tweak them for new needs.
Why it matters: Save time on recurring or similar reports while keeping reporting workflows consistent across teams
- TransUnion Demographic Data for Publishers
Publishers can now view TransUnion demographic data directly in the Audience Demos tab, with the ability to bulk export insights for their shows.
Why it matters:
- Convenient access to audience demographics in one place
- Bulk download all data at once for faster analysis and reporting
- Export Brand Safety Data
Users can now export content ratings from show pages and access new brand safety columns within the Podscribe Planner, making it easier to evaluate campaign suitability.
Why it matters: Faster access to critical risk data, helping advertisers and agencies manage brand safety and suitability more effectively.
- Language Visibility and Filtering
Podscribe now displays each show’s primary language on show pages and across all rankers. Language filters have also been standardized for smoother navigation and consistent analysis.
Why it matters:
- Clearer, consistent visibility of language data across the platform
- Quicker discovery and filtering of shows by language
- Introducing Subnetworks on Publisher Pages
Podscribe is rolling out subnetworks — for cases where one network sells the shows of another. With this update, subnetwork audience numbers are included in the parent network’s totals, subnetwork campaigns appear on the parent’s Campaigns page, and subnetwork shows display on the parent’s Configure page.
Why it matters:
- Provides more nuanced visibility when networks sell across multiple partners
- Lays the groundwork for smoother hierarchy management at scale
“These updates are all about making Podscribe faster, smarter, and more transparent for our users,” said Pete Birsinger, CEO of Podscribe. “Whether it’s cloning reports in seconds, accessing demographics easily, or getting clearer visibility into brand safety and publisher hierarchies, these improvements keep us moving toward a platform that saves time and builds trust.”
All five features are live today and available for all Podscribe users.
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
