Podscribe, the leading attribution and analytics platform for audio advertising, today announced the release of three powerful updates to its platform—enhancing transparency, delivery tracking, and campaign management for advertisers, agencies, and publishers.
1. Programmatic Campaign Publisher Visibility
Advertisers running podcast campaigns through demand side platforms (DSPs) like The Trade Desk can now see exactly which publishers served their impressions. Previously limited to DSP-level data, this enhancement provides publisher-level visibility, enabling:
- More accurate attribution and ROI analysis
- Better targeting and optimization decisions
- Transparent reporting across programmatic inventory
“Advertisers can now move beyond black-box reporting and gain a clear view into where their programmatic audio ads are running,” said Pete Birsinger, CEO of Podscribe. “This is a big step toward accountability and trust in audio advertising.”
2. Aggregated Delivery Progress Bar
Podscribe now features a visual aggregated progress bar that tracks impressions delivered vs. expected across all tracked campaigns. This tool gives users a real-time, consolidated view of campaign pacing, eliminating the need for manual calculations or report exports.
- See a fully aggregated impressions delivered vs. expected across all tracked campaigns
- Monitor pacing at a glance across selected filters
- Easily customizable to exclude untracked campaigns or allow over-delivery to offset under-delivery
3. Advertiser Overview Tab for Agencies and Publishers
- Designed for teams managing many clients, this new tab allows users to:
- View total delivery, spend, and performance for all campaigns across all clients at a glance
- Compare campaign performance across clients to determine relevant benchmarks
- Uncover insights on how different shows and publishers perform across all your advertisers
This update streamlines campaign oversight for publishers and agencies juggling complex portfolios.
Higher Transparency and Control
As podcast and programmatic audio campaigns grow in complexity, so does the need for smarter visibility and clearer pacing. These latest Podscribe tools give advertisers, agencies, and publishers the transparency they need—from knowing exactly where programmatic ads are driving results to tracking delivery progress in real time and managing multi-brand campaigns at a glance.
All three updates are now live in the Podscribe dashboard.
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
