NEW YORK, Aug 07, 2024 – Realm, an audio-first digital media company with a global podcast network boasting over 12M monthly downloads, today announced an exclusive distribution deal with the educational self-improvement and Apple Top 200 podcast Something You Should Know. As part of this partnership, Realm will now represent the show for ad sales.
Something You Should Know is a podcast dedicated to delivering life-changing insights in every episode. Hosted by radio industry veteran and interviewer extraordinaire Mike Carruthers, the show features interviews with top experts across various fields, offering listeners fascinating information and advice to help them save time and money, advance in their careers, improve their relationships, and get more out of life.
With over 9.2 million downloads in the last year, the podcast, which debuted in 2016, has achieved over 80 million downloads and become a trusted source of wisdom, expert information and practical tips. Past guests include renowned figures such as Tim Ferris, Alan Alda, Steve Case, Neil deGrasse Tyson, Gretchen Rubin, Brian Grazer, Daniel H. Pink, and John Cleese.
Carruthers initially developed Something You Should Know as a radio feature that aired on hundreds of stations across the U.S. and Canada before being adapted into a podcast. Ken Williams, co-founder and Managing Partner of OmniCast Media with Carruthers, previously co-founded Dial Global, the largest independent national radio network and audio-based media company in the U.S., before co-creating and executive producing Something You Should Know. Their deep-rooted history in radio has significantly shaped their approach to podcasting, blending traditional broadcasting excellence with modern digital storytelling.
Mary Assadullahi, Vice President of Realm, stated about the partnership, “Mike Carruthers and Ken Williams are true pioneers in the audio space, and their dedicated following is testament to the immense value they bring to listeners. We’re excited to collaborate and further amplify their impact.”
“We are thrilled to bring Something You Should Know to Realm and to be partnering with one of the most innovative and forward-thinking companies in the Podcast Industry,” said Mike Carruthers and Ken Williams.
About Realm
Led by former book publishing executive Molly Barton and team members from CAA, Disney, Warner Brothers, and NBC Universal, Realm is an audio-first digital media company with an award-winning studio, global podcast network, and the popular audio streaming service Pinna, developed and curated exclusively for kids.
Realm partners with top-tier brands including Blumhouse, Netflix, Paramount, Warner Bros, DC, AMC Networks, Marvel, Spotify, and iHeart to develop, produce, distribute, monetize, and market premium audio content that deeply engage audiences. Podcasts produced by Realm have been nominated for and won numerous awards, including Audies, Ambies, Webbys, Signal Awards, and iHeart Podcast Awards. Realm has brought more top-charting fiction shows to audiences than any competitor, with eight shows hitting #1 on Apple Podcasts.
The Realm Network encompasses over 15M monthly downloads across entertainment & fiction, kids & family, and lifestyle & culture with ad sales partners including IGN, Adelicious, and Rebel Girls.
Notable titles include POPCORN BRAINSTORM for Netflix, BUSINESS DAD hosted by Alexis Ohanian, the #1 Spotify podcast HARLEY QUINN & THE JOKER: SOUND MIND starring Christina Ricci and Billy Magnussen, THE FLASH: ESCAPE THE MIDNIGHT CIRCUS starring Max Greenfield, Kidscreen Award winner GRIMM, GRIMMER, GRIMMEST, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; and ECHO PARK starring Harry Shum Jr. Follow us on X and Instagram.
