VIENNA, VA (January 16, 2024) – Over the next 24 months, revenue generated by the podcast industry is expected to double to $4 billion, according to estimates from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. But those projections depend, in large part, on anticipated advances in ad tech that enable advertisers to have increased visibility into the safety and suitability of programs, particularly the long tail of podcasts comprising an exceedingly large number of shows and episodes around which very little visibility exists into potential risks to brands.
Louis Jones, Chief Marketing Officer of The Brand Safety Institute, will lead an insightful conversation with Seekr and Oxford Road as they unveil and demo an advanced, next-generation brand safety and suitability platform that reinvents the way podcast content is evaluated, making it dramatically easier for blue-chip brands to reach vast new audiences – confidently and safely.
What: An on-the-record media briefing hosted by BSI, Seekr, and Oxford Road: Reinventing Brand Safety and Suitability to Drive Doubling of Podcast Industry Beyond $4 Billion in 24 Months
When: Tuesday, January 23, 2024
12:00 p.m. EST
Who: Louis Jones, Chief Marketing Officer, Brand Safety Institute
Rob Clark, President and Chief Technology Officer, Seekr
Dan Granger, Chief Executive Officer, Oxford Road
Where: Via Internet or Mobile Web Device
Hosted by Zoom
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NOTE: All participating executives will be available for questions.