Skip to main content
Signal Hill’s Free Webinar Demystifies Brand Lift Research for Podcasts and Digital Audio

Signal Hill’s Free Webinar Demystifies Brand Lift Research for Podcasts and Digital Audio

Signal Hill Insights

June 14, 2023

Signal Hill Insights announces that registration is open for the upcoming info-packed webinar, “Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners,” to be held on June 20, 2023 at 2 PM EDT.

In this 30-minute webinar Paul Riismandel, Signal Hill Chief Insights Officer, will clearly answer:

• What is brand lift research?

• What does brand lift measure, and what metrics are provided?

• How does brand lift research work?

• What kinds of podcast and streaming audio ads can be measured?

This webinar offers marketers, agencies, brands and publishers a better understanding of brand lift research, how it’s different from other ad effectiveness methods, and how brand lift can be used to holistically measure and optimize any type of digital audio campaign. Case studies will illustrate these insights in action.

The webinar will also include an interactive Q&A, and all attendees will receive a free reference guide to understanding, executing and leveraging brand lift research for podcasts and streaming.

Registration is free, but space is limited. Register at https://signalhillinsights.com/demystifying-brand-lift/

Event Details:

Title: Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners

Date: June 20, 2023

Time: 2 PM EDT

Registration: https://signalhillinsights.com/demystifying-brand-lift/

About Signal Hill Insights

Signal Hill Insights is an audio research firm with a core focus on brand lift studies for podcasts streaming and radio, and survey-driven audience insights. Signal Hill partners with broadcasters, publishers and advertisers on custom research solutions for audio, including industry leaders like Acast, Cumulus/Westwood One, iHeartRadio, NPR, Pacific Content, SXM Media, and Triton Digital.

 

Register for our upcoming webinar:

The Business Podcast Consumer

The first presentation of the Sounds Profitable Educational Series

The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!

Register for free