SiriusXM to Launch Premium Podcast Subscription

SiriusXM to Launch Premium Podcast Subscription

August 1, 2024

SiriusXM today announced SiriusXM Podcasts+, a new subscription available directly in Apple Podcasts that will deliver a seamless, premium listening experience for some of the biggest shows on the SiriusXM Podcast Network. Beginning August 5, SiriusXM Podcasts+ will provide subscribers to the new service in the U.S., Canada, and over 50 other countries with ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows. Many of these benefits will also be available to existing SiriusXM subscribers directly through the SiriusXM app.

At launch, SiriusXM Podcasts+ will include: “SmartLess,” and select shows from the SmartLess Media slate; the Freakonomics Radio Network, including its flagship show; “Last Podcast on the Left” and select shows from the Last Podcast network; as well as “99% Invisible,” “The Joel Osteen Podcast,” “Busted Open,” “The Bonfire with Big Jay Oakerson and Robert Kelly,” “Literally! with Rob Lowe,” and “Andy Cohen’s Daddy Diaries Podcast.” Additional podcasts are expected to join the subscription offering later this year.

SiriusXM Podcasts+ curated selection of shows, many of which are among the most listened to podcasts1, will offer something for every listener, and introduce subscribers to new shows that speak to their interests. Transcripts of the podcasts, offering full-text display for each episode making them easier to navigate and accessible for the Deaf and hearing impaired, will be available in Apple Podcasts.

SiriusXM today announced SiriusXM Podcasts+, a new subscription available directly in Apple Podcasts that will deliver a seamless, premium listening experience for some of the biggest shows on the SiriusXM Podcast Network. Beginning August 5, SiriusXM Podcasts+ will provide subscribers to the new service in the U.S., Canada, and over 50 other countries with ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows. Many of these benefits will also be available to existing SiriusXM subscribers directly through the SiriusXM app.

At launch, SiriusXM Podcasts+ will include: “SmartLess,” and select shows from the SmartLess Media slate; the Freakonomics Radio Network, including its flagship show; “Last Podcast on the Left” and select shows from the Last Podcast network; as well as “99% Invisible,” “The Joel Osteen Podcast,” “Busted Open,” “The Bonfire with Big Jay Oakerson and Robert Kelly,” “Literally! with Rob Lowe,” and “Andy Cohen’s Daddy Diaries Podcast.” Additional podcasts are expected to join the subscription offering later this year.

SiriusXM Podcasts+ curated selection of shows, many of which are among the most listened to podcasts1, will offer something for every listener, and introduce subscribers to new shows that speak to their interests. Transcripts of the podcasts, offering full-text display for each episode making them easier to navigate and accessible for the Deaf and hearing impaired, will be available in Apple Podcasts.

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In this webinar, Sounds Profitable unveils Audio Primes, a new audience segment sponsored by RSS.com and drawn from The Podcast Landscape 2025 study. These are podcast consumers who listen to at least three-quarters of their content as audio, and they defy every stereotype you might have about them. We'll walk through who they are, how they consume media, what drives their remarkable loyalty, and why they function as the word-of-mouth engine of the entire podcast ecosystem. Join Tom Webster, Partner at Sounds Profitable, and Alberto Betella from RSS.com as they present original research you won't find anywhere else. Whether you sell ads, make shows, or build platforms, you'll leave with a clearer picture of the audience that matters most and a better understanding of what to do about it.

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