Sonoro and Tenderfoot TV launch “The Estate” on September 13, 2023, a new true crime documentary podcast that follows host Alex Estrada as he tries to solve a family mystery: Was his dad involved in a murder?
In the early evening on New Year’s Eve, in 1973, a 34-year-old man was found bleeding to death on a downtown street in Stockton, California. In his dying moments, he named the men behind his murder: Calvin Jones and Rosalio Estrada. 50 years later, Alex Estrada, Rosalio’s son, sets off to find out if his father did it. “The Estate,” which features seven episodes, is a podcast that blends true crime and family memoir to look at the complicated legacy we are left with when people die.
“Every family has a story like this: a dark chapter that goes unspoken or unsaid,” said Estrada. “Though I created this show to learn more about my father, my journey led me to unsettling discoveries about the justice system in San Joaquin County and its consequences on Black and brown families. My dream is for The Estate to push others, particularly the federal government, to scrutinize police and prosecutorial practices from the 1970s and 1980s and revisit convictions from that era. At the very least, I hope it encourages listeners to explore their own complicated family histories before they are forgotten or lost.”
This news follows the announcement of Tenderfoot TV’s launch of ‘Dear Alana’ and the expansion of their slate of podcasts, including “The Estate.”
“Telling powerful and profound stories will always be at the center of what we create, and this slate embodies the repertoire of content that focus on new innovative ways to tell these stories from narrative storytelling to talk format,” Albright said in Deadline earlier this summer.
Similarly, Sonoro impresses upon the importance of telling real stories in this industry. “Sonoro’s mission is to empower global Latinx creators around the world,” adds Sonoro co-founder, Camila Victoriano. “We are proud to have worked with Alex to tell his family’s story, and the story of 1970’s Stockton, in The Estate, a poignant narrative series that furthers that mission.”
With the help of journalist and producer Angelina Mosher Salazar (of Gimlet Media, The Futuro Media Group, and Sonoro), Estrada brings his years of experience as an attorney with the Office of Special Investigations at the New York City Department of Education to the project. Estrada is represented by Daniel Perry at Buchwald and is the story editor for Disney’s Hamster & Gretel. His previous writing credits include Univision’s Flama Digital Comedy Network and the Upright Citizens Brigade Theater in New York City. He resides in Brooklyn.
Listen to the trailer on August 30, 2023, followed by the first two episodes on September 13, 2023 on all streaming platforms. “The Estate” publishes once a week on Wednesdays through October 18, 2023.
The series is a co-production between Sonoro and Tenderfoot TV, in partnership with Audacy.
Executive producers include Alex Estrada (host), Camila Victoriano (co-founder and Head of Content & Partnerships at Sonoro), Joshua Weinstein (founder and CEO of Sonoro Global Media Corp), Donald Albright (Co-Founder & CEO of Tenderfoot TV), and Payne Lindsey (Co-Founder of Tenderfoot TV).
For more information, visit Sonoro:
The Estate asks what happens when a Mexican man, a Black man and an Italian man start a business in 1970’s Stockton, CA? One of them ends up murdered, the other in jail, and the third is Alex Estrada’s dad. A serialized true-crime documentary podcast following host Estrada as he tries to solve a family mystery: Was his dad involved in a murder? The series is a co-production between Tenderfoot TV and Sonoro, in partnership with Audacy.
Sonoro is a global entertainment company focused on creating premium, culturally relevant content that starts in audio and comes alive in TV, film and beyond. Sonoro collaborates with leading and emerging Latinx storytellers – writers, producers, and directors – from over a dozen countries to develop original franchises in English, Spanish, and Spanglish. The company has launched multiple #1 hits, including Toxicomanía: El Experimento Mexicano (being adapted as a film for Paramount+), Tejana (2022 Best Fiction Ambie Winner, being developed for television), and Crónicas Obscuras (#1 horror franchise).
Camila Victoriano is a co-founder and Head of Content & Partnerships at Sonoro. Prior to joining Sonoro, she spent four years at the Los Angeles Times, working with the newsroom and partnerships teams to develop the newspaper’s burgeoning podcast division. While at the LA Times, Camila helped develop shows like Dirty John, It Was Simple: The Betty Broderick Murder, and Larger Than Life, all of which have been developed for television and have been downloaded over 80 million times.
Joshua Weinstein is the founder and CEO of Sonoro Global Media Corp. Joshua started his career working in the chairman’s office at The Walt Disney Company, helping run corporate synergy and global special projects. He previously served on the Board of Major League Soccer. A graduate of Williams College, Joshua also worked in the White House during the Clinton Administration.
About Tenderfoot TV
Tenderfoot TV was founded by Atlanta director and independent filmmaker Payne Lindsey and music industry veteran Donald Albright. The network is known for producing the podcast To Live and Die in LA which won AP Podcast of the Year in 2019. Tenderfoot TV is also responsible for the podcasts, Atlanta Monster, The MLK Tapes and Radio Rental.
Donald is an entrepreneur and co-founder of Tenderfoot TV. Originally from California, he has spent the last 20 years working in Atlanta’s music industry, with a focus on marketing, management and A&R. In 2016, he partnered with Payne to launch Tenderfoot TV and has since helped to shape the company’s business model and growth strategy.
Payne is a director, and award-winning documentary filmmaker. The Atlanta area native founded Tenderfoot TV in 2016, co-creating and hosting the company’s flagship show “Up and Vanished,” which spawned Tenderfoot’s first television series by the same name. Payne would also host the critically acclaimed “Atlanta Monster” and the anthology series “Radio Rental.”