Paris, France, and Chicago, USA – 04.29.2025

SoundCast, the Paris-based independent audio sell-side platform (SSP), and Basis Technologies, the industry’s advertising automation platform, are proud to announce a new strategic partnership. This collaboration is designed to enhance revenue opportunities for audio publishers and provide advertisers with premium, brand-safe audio inventory at scale across the globe.

This integration enables SoundCast’s diverse network of audio publishers — including podcasts, radio streaming, in-game audio, and other emerging formats — to connect seamlessly with Basis Technologies’ powerful programmatic advertising platform. Advertisers leveraging Basis will now gain access to a highly curated selection of qualitative, premium audio inventory, enabling greater precision, reach, and performance across campaigns.

Global Reach, Premium Standards

SoundCast is trusted by hundreds of audio publishers globally, serving over 1.5 billion ad calls per month in North America and 2.2 billion in Europe. The platform is designed to meet the highest industry standards in brand safety, viewability, and inventory quality, ensuring advertisers can deliver their message in environments that are effective and secure.

Unified Vision, Shared Values

Both SoundCast and Basis share a commitment to client service excellence, transparency, campaign relevancy, and performance. By combining SoundCast’s expertise in audio monetization with Basis’ highly-rated programmatic advertising solution, the partnership is poised to deliver unparalleled value to clients and partners globally.​

About SoundCast

SoundCast is an independent audio Sell Side Platform, created in 2018, which connects all media audio assets (podcast, radio streaming, in game, in video, text to speech, …) and advertisers. An O&O platform integrated directly into the main DSPs and local or global revenue sources and allowing its publishers to maximize revenue opportunities worldwide. 

About Basis Technologies

Basis Technologies is solving the advertising industry’s biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity — driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.

Expanding Global Impact

This partnership significantly expands monetization opportunities for SoundCast’s publishers, while enabling Basis Technologies’ clients to tap into the rapidly growing world of premium digital audio. Together, the two companies are shaping the future of audio advertising — one that’s global, intelligent, and performance-driven.

For media inquiries, please contact:

Contact SoundCast: Violaine Cabrol – INTERNATIONAL BUSINESS PARTNER – violaine.cabrol@soundcast.io 

Contact Basis Technologies: Anthony Loredo – VP of public relations – anthony.loredo@basis.com