SoundCast, the global digital audio SSP, is proud to announce the opening of its new office in London, marking a major milestone in the company’s international expansion.

This strategic move reinforces SoundCast’s ambition to strengthen its presence across Europe and more specifically the UK and get closer to its clients, partners, and the growing pool of its audio talent.

To lead this new chapter, Gregor Smith joins SoundCast as UK Country Manager. Gregor is an experienced commercial leader with a strong background in mobile, digital, and analytics. Most recently, at UCAS, he played a pivotal role in driving industry growth across public sector, commercial brands, and accommodation clients, bringing data-driven insights and a collaborative leadership approach to every partnership.

Patrice Sguerzi, CEO of SoundCast, added: “Opening our London office is a key milestone in SoundCast’s international expansion journey. It brings us closer to our UK partners and clients while enabling us to better serve the fast-evolving UK audio market. We’re delighted to welcome Gregor on board to lead our UK expansion.”

SoundCast extends its gratitude to all its teams and partners for their ongoing trust and collaboration — a success made possible through collective effort and shared vision.

About SoundCast

SoundCast is a leading global Audio SSP (Supply-Side Platform), connecting premium publishers and advertisers through innovative technology and data-driven solutions. With Headquarters in Paris, FRANCE, SoundCast empowers brands to reach audiences through high-quality, contextually relevant digital audio experiences.