SoundCast, the Independant audio Ad Serving and Sell Side Platform
Created in 2018, SoundCast connects all media audio assets (podcast, webradios, in game, in video, text to speech, …) and advertisers. An O&O platform integrated directly into the main DSPs (Google DV360, TTD, Hawk, xandr, etc.), and local or global revenue sources. With high targeting capacities.
Patrice Sguerzi, Co-Founder & CEO of SoundCast: “Our priority is to address digital audio advertising through a global approach. Until 6-12 months ago, audio ads were mainly played before or during a podcast, live radio, or web radio. Today, the potential is much wider, with audio in games, audio in video, and even text-to-speech. Audio is now everywhere, used on all connected devices, from cell phones to TVs or cars. Gaming audiences are huge, mainstream, and have a strong impact, so our partnership with Audiomob and Odeeo was ideal for providing new audio ad solutions for advertisers”
Partnering with these players marks a notable shift for SoundCast as they’ll now have access to a larger gaming inventory which they can monetize alongside their existing audio solutions for TV, Podcasts, and radio.