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SoundCast Takes Its Next Big Step Into the Game Market With New Partners Odeeo & Audiomob

SoundCast Takes Its Next Big Step Into the Game Market With New Partners Odeeo & Audiomob


November 10, 2023

SoundCast, the Independant audio Ad Serving and Sell Side Platform

Created in 2018, SoundCast connects all media audio assets (podcast, webradios, in game, in video, text to speech, …) and advertisers. An O&O platform integrated directly into the main DSPs (Google DV360, TTD, Hawk, xandr, etc.), and local or global revenue sources. With high targeting capacities.

Patrice Sguerzi, Co-Founder & CEO of SoundCast: “Our priority is to address digital audio advertising through a global approach. Until 6-12 months ago, audio ads were mainly played before or during a podcast, live radio, or web radio. Today, the potential is much wider, with audio in games, audio in video, and even text-to-speech. Audio is now everywhere, used on all connected devices, from cell phones to TVs or cars. Gaming audiences are huge, mainstream, and have a strong impact, so our partnership with Audiomob and Odeeo was ideal for providing new audio ad solutions for advertisers”

Partnering with these players marks a notable shift for SoundCast as they’ll now have access to a larger gaming inventory which they can monetize alongside their existing audio solutions for TV, Podcasts, and radio.

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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