New York, NY USA — The Content Marketing Institute (CMI) just announced Sounds Profitable won a 2025 Content Marketing Award for Best Data Storytelling, In addition, Sounds Profitable was one of five finalists for Best B2B Branded Content Campaign. The Content Marketing Awards, presented each year by CMI, is the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation.
The Content Marketing Awards recognize the best content marketing projects, agencies, and marketers in the industry each year. This year’s panel of all-star judges reviewed hundreds of entries to determine the best of the best in content marketing excellence.
The 50+ categories recognize all aspects of content marketing, including the best in strategy, automation, research, social media, video, editorial, illustration, design and much more, across many different industries from healthcare to manufacturing, from B2B to B2C.
“On behalf of Sounds Profitable, our research partners at Signal Hill Insights, and our supporting sponsors, I am beyond thrilled to be part of another award-winning research content team,” noted Sounds Profitable Partner Tom Webster. “Data without insight is trivia, and without story, it’s also soon forgotten. To be acknowledged for this is more than just an honor, it’s a career aspiration.”
This is the second major CMI award for Webster, director of the effort, who previously was part of the Edison Research team awarded Best Use of Original Research in Content Marketing in 2019.
“Once again, I’m amazed by the winners of this year’s Content Marketing Awards,” shares Stephanie Stahl, managing director, Content Marketing Institute. “The winning marketers and brands showcase true excellence in content and marketing. We’re honored to award and recognize them for their innovative and successful marketing work and everything they are doing to move this industry forward.”
As a winner, Sounds Profitable is now in consideration for Project of the Year. Finalists and winners for that category — along with Agencies of the Year and Content Marketers of the Year — will be announced in August and winners will be celebrated at Content Marketing World, September 15-17, in San Diego, California.
About Sounds Profitable
Sounds Profitable is the trade organization for the podcasting industry. Founded in 2020 by advertising and technology veteran, Bryan Barletta, and digital audio expert, Tom Webster, Sounds Profitable offers a range of educational resources and advisory services to the podcasting sector. Featuring pioneering research, a newsletter with more than 10,000 subscribers, five daily podcasts, and a weekly, forward-thinking podcast covering the essential news of podcasting, Sounds Profitable equips individuals and brands with the tools needed to level up their knowledge, effectively monetize content, and ultimately grow the entire industry into an inclusive space that financially supports corporations and independents alike. With over 200 partners and growing, Sounds Profitable is committed to setting the course for the future of the audio business. For more information, please visit www.soundsprofitable.com and follow along on LinkedIn at linkedin.com/company/sounds-profitable.
About Content Marketing Institute
Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World, the largest content marketing-focused event, and CMI virtual events. Our community of 215,000+ content marketers shares camaraderie and conversation. CMI is organized by Informa. To learn more, visit www.contentmarketinginstitute.com/.
