Brooke DeVard of the “Naked Beauty” podcast and Sir John tapped for Sunglass Hut “Find Every Shade of You” campaign, featuring an in-store live recording and a beauty day with mini makeovers and sunglass styling for fans
Acast, the world’s leading independent podcast company, today announced a new collaboration with Sunglass Hut, inspired by the brand’s “Find Every Shade of You,” summer campaign for an in-store experience catered to Naked Beauty podcast fans and general consumers. Audiences will celebrate summer with the beloved Naked Beauty host, Brooke DeVard, and creative director and makeup artist for the stars, Sir John.
The event takes place on Saturday, July 27 at Sunglass Hut in Beverly Hills (356 N. Beverly Drive) and includes a live podcast recording with DeVard and Sir John, which will later be released widely as a bonus episode on the Naked Beauty feed.
The recording will be followed by an immersive beauty day, where fans can engage with store associates and on-site makeup and hair artists for personalized mini-makeovers, including sunglass recommendations. Attendees will also receive custom tote bags filled with products hand picked by DeVard.
“Discovering the right beauty products and accessories can be a deeply personal journey and, for many, is something that is constantly evolving. Sir John and I wanted to work with Acast and Sunglass Hut to bring this experience to Naked Beauty fans and connect around the passion that we all share for constantly striving to create the best version of ourselves,” said Brooke DeVard, Host of Naked Beauty.
DeVard has hosted Naked Beauty since 2016 and in that time has interviewed celebrity guests including Alicia Keys, John Legend, Gabrielle Union, Janelle Monáe, and more. Sir John is best known for his work as a creative collaborator and makeup artist for Beyoncé and has also worked with the likes of Serena Williams, Margot Robbie, Zendaya, Chrissy Teigen, Celine Dion, and more.
This immersive brand experience from Sunglass Hut is an example of Acast’s “Beyond the Podcast” strategy and strength in multichannel and integrated marketing campaigns for brands. As advertisers continue to realize the power of the creator economy, podcast hosts present unparalleled opportunities for brands to engage with audiences in unique and bespoke ways.
To learn more about Acast’s multichannel and integrated marketing opportunities, please contact sales@acast.com.
About Acast
Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans nearly 125,000 podcasts, 2,700 advertisers and c. 400 million monthly listens. Crucially, those listens are monetized wherever they happen – across any podcasting app or other listening platform.
The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).
About Sunglass Hut
Founded in 1971, Sunglass Hut has grown into the best curated destination for the most sought-after high-quality fashion and performance sunglass brands, with more than 3,000 retail locations. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China, Southeast Asia and beyond, providing consumers with a fun, highly engaging shopping experience in-store and online. www.sunglasshut.com. Part of the EssilorLuxottica Group, the world’s leading manufacturer and distributor of eyewear. https://www.sunglasshut.com/
