Backyard Ventures, a company focused on creating premier collaborations for creators, is excited to announce a partnership with The Art of Manliness Podcast (AoM), a longstanding self-improvement show aimed at deepening and improving every area of a man’s life. This collaboration aims to boost AoM’s thought-provoking content, providing their growing audience with even more inspiring insights and increased value opportunities.
Hosted by Brett McKay, the founder and editor-in-chief of The Art of Manliness, the podcast holds both personal and weekly interviews engaging with some of the world’s most interesting and successful doers. McKay is able to explore topics like philosophy, health, fatherhood, and more through life-changing insights. With reviews describing him as a “virtual mentor” and a “gifted interviewer,” Brett McKay has been able to create a large devoted audience, who tunes in weekly to learn the next lesson on bettering their manhood.
McKay shared his excitement about the partnership with Backyard Ventures and stated: “we’re thrilled about our new partnership with Backyard Ventures. The team has impressed me with their strategic approach and deep understanding of the podcast marketplace. But what sets them apart from the pack is the white glove treatment they provide the shows on their roster. We haven’t felt like “just another show” in a giant anonymous portfolio. Backyard Ventures is excited about what we’re up to at AoM and have worked hard to find advertisers that line up with our audience and brand. This collaboration marks an exciting new chapter in the 15-year history of Art of Manliness podcast. Working with Backyard Ventures will allow us to continue producing the quality show our listeners have come to expect while partnering with brands that resonate with our audience. ”
Host Brett McKay got his start at the University of Oklahoma, acquiring his degree in Letters with a focus on Classics before earning his law degree at the University of Tulsa. It was during that time that McKay found himself at a local bookstore, inspired by the lack of realism in men’s magazines, and began writing down ideas for his version of “manliness” creating what would eventually become the Art of Manliness. AoM quickly became one of the biggest magazines in the men’s lifestyle space and garnered over 10 million monthly page views. With so much success, McKay was able to develop his company into the multifaceted brand we see today. In this new partnership, Backyard Ventures will help The Art of Manliness Podcast expand its brand and increase its visibility, by opening the doors to new opportunities like strategic partnerships and enhanced digital campaigns aimed at furthering the show’s mission to empower its audience.
Speaking on the partnership, Backyard Ventures founder, Matt Cisneros, said “it’s truly an honor to collaborate with a respected and longstanding podcast like Art of Manliness. I’ve been an avid follower of their content for years, so partnering with Brett and the incredible team at AOM is incredibly exciting. We’re thrilled to work together to build and expand meaningful partnerships for their team, and we’re looking forward to achieving great success in 2025 and beyond.”
About Backyard Ventures
Backyard Ventures is a boutique, premium partnerships business based out of Austin, TX. BV launched in 2019 with a focus on podcast partnerships and now services 150+ clients across Podcasts, YouTube, and Newsletters. Some notable BV clients include Ryan Holiday of Daily Stoic and Daily Dad, Alison Roman, influencer chef and host of Solicited Advice Podcast, and Chris Black and Jason Stewart, fashion experts/writers and artists and host of the hit show How Long Gone.
