Lower Street’s Brand Podcast Summit is back. A free two-day virtual event taking place on January 14-15, 2025. This year’s summit promises to be bigger and better than ever, with over 3,000 attendees expected, including representatives from top brands such as Expedia, WordPress, and RedBull.

The event is designed for everyone looking to nail their podcast strategy this year. The summit will deliver the know-how and tactics participants need to create a top-notch show that their audience will love. From developing innovative concepts to mastering production and measuring results, the event promises actionable takeaways that drive meaningful business outcomes.

BPS has an impressive lineup of industry-leading speakers from brands like Atlassian, Red Hat, and Morgan Stanley, alongside leading voices in content like Jay Acunzo, and podcasting with experts from Lower Street and Signal Hill Insights.

Signal Hill’s 2025 Branded Podcast Benchmark Report

Attendees can look forward to the exclusive unveiling of brand-new research from Signal Hill Insights. In the session “Am I Doing This Right? Presenting the 2025 Branded Podcast Benchmarks Report,” Paul Riismandel, President of Signal Hill Insights, will share their report on performance benchmarks and practical strategies drawn from years of analyzing the effectiveness of branded podcasts for companies like Ford, Atlassian, and US Bank.

“The 2025 Branded Podcast Benchmark Report is about more than just numbers; it’s about helping brands understand what makes a podcast truly resonate with their audience.” says Paul “This year, we’re focusing on relevancy—how to ensure your content aligns with what your audience values and needs.”

For marketers, these benchmarks provide not only a comparison but actions to optimize their podcasts, drive meaningful engagement, and achieve measurable brand lift. This data is essential for anyone serious about making their podcast a cornerstone of their marketing strategy.

Expert-Led Sessions to Nail Your Podcast Strategy

The summit’s two days will be packed with sessions covering both the technical and creative aspects of podcasting, including:

• “Why Your Podcast Needs to Sound Better: The Science and Art of Good Audio,” featuring experts from Lower Street and The New York Times.
• “Measuring the ROI of Your Branded Podcast,” with insights from leaders at Morgan Stanley and Podscribe.
• “How to get people to actually listen to your podcast” with podcast growth experts Hannah Southern and Shreya Sharma.
• “Playing Favorites: Why Most Shows Fail to Earn Fans and How to Fix It,” led by storytelling guru Jay Acunzo.

Whether you’re a seasoned marketer looking to grow with a refined podcast strategy or are just considering launching a show for the first time, the Brand Podcast Summit is your go-to event. The sessions are designed to help you create a podcast that stands out, captivates your audience, and drives real business results.

Registration is free, and all registered attendees will have access to session replays.

For more information and to register, visit Brand Podcast Summit or contact Annalise Nielson annalise@lowerstreet.co