NHPR’s Bear Brook, The 13th Step, Outside/In, Civics 101, and more join The Podglomerate for ad sales and distribution
Portsmouth, NH (January 7, 2026) – New Hampshire Public Radio (NHPR), New Hampshire’s only statewide radio news service, has entered an exclusive sales partnership with long-standing and award-winning podcast agency The Podglomerate (recently named “Best Podcast Production & Marketing Agency” by PR Daily). Through this collaboration, The Podglomerate will serve as the exclusive sales partner for podcasts produced by NHPR, leveraging its extensive industry expertise to maximize revenue for these shows.
“Partnering with The Podglomerate is a natural next step in our relationship,” said Rebecca Lavoie, Director of On Demand Audio at NHPR. “We’ve worked with them on several marketing campaigns, and are impressed with their steadfast advocacy for our journalism. They also have some of the most innovative approaches to monetization I’ve seen in the industry.”
“NHPR’s podcasts – rooted in New Hampshire stories and New Hampshire’s values – are core to fulfilling our public-service mission and expanding our reach and impact nationally,” said Jim Schachter, President and Chief Executive Officer of New Hampshire Public Radio. “By working with The Podglomerate, we can stay on the cutting edge of the industry and sustain our leadership in public radio podcasting.”
Founded in 2017, The Podglomerate has become the premier destination for podcast growth, production, and monetization services. Since that time, it’s represented a highly curated list of more than 90 shows reaching 100s of millions of listeners, including chart-topping hits that consistently rank among the industry’s most popular programs. This new partnership with NHPR will further strengthen The Podglomerate’s ability to deliver exceptional value to its clients.
“We couldn’t be more thrilled to welcome NHPR,” said Dan Christo, COO and Head of Monetization at Podglomerate. “NHPR is a pioneer and leader not only in public media podcasting, but for podcasting as a whole. Their shows consistently find the ever-elusive trifecta of journalistic success, commercial success, and pure entertainment. Their team has built something special, and we’re honored to support their work.”
NHPR consistently ranks among the top public radio stations operating in the podcast space, producing award-winning and impactful shows like Bear Brook (recently named one of the most influential podcasts of all time by TIME and Apple Podcasts), The 13th Step (Pulitzer Prize finalist, duPont-Columbia Award winner, National Edward R. Murrow Award winner, etc.), Outside/In (National Edward R Murrow Award winner, Third Coast finalist, etc), and Civics 101 (National Edward R Murrow Award winner, Silver Gavel Award winner), among others. NHPR is the exclusive outlet for NPR News in the Granite State. Its vision, supported by over 25,000 members, is that through trustworthy journalism, NHPR enriches lives and builds stronger communities, in New Hampshire and beyond. Through Q3 2025, NHPR’s podcasts averaged over 1,000,000 total downloads per month; its shows have recorded more than 93,000,000 all time downloads.
As part of this relationship, in addition to The Podglomerate’s sales staff, NHPR will gain access to The Podglomerate’s ad tech stack, including but not limited to the Megaphone hosting platform, programmatic marketplaces (Spotify’s Partner Program, SPAN, AdsWizz, Frequency, RedCircle’s OpenRAP, Soundstack, and Consumable), state of the art attribution (Magellan, Swap.fm, Podscribe, and Megaphone’s owned tools), forecasting (Flightpath), data management systems (Bumper), and dynamic feed drop technology (Introcast and Podroll).
This strategic partnership underscores both companies’ commitment to supporting public media and quality journalism in the ever-evolving podcast landscape. By combining The Podglomerate’s reputation for podcast production, growth, and monetization and NHPR’s incredible and critically-acclaimed journalism, this collaboration sets a new standard for monetization and support in the podcasting industry.
“As a born-and-raised New Hampshire resident, I couldn’t be prouder of my home stations and this new relationship,” said Jeff Umbro, CEO of The Podglomerate. “I think what this team has built and accomplished is remarkable, and I’m honored to be able to lend a small hand in supporting their mission and driving more revenue to their important work.”
About The Podglomerate
Recently named the “Best Podcast Production & Marketing Agency” by PR Daily, The Podglomerate is the award-winning firm for podcast production, marketing/audience development, and monetization. Since its start in 2017, The Podglomerate has grown to represent more than 90 shows reaching 100s of millions of listeners, with shows topping the podcast charts and receiving features on every major podcast distribution app with national media coverage. Known for its dedication to creators, The Podglomerate is a trusted partner for some of the audio industry’s most successful shows and biggest networks, including Netflix, NPR, PBS, Hubspot, Harvard, and more. To date, The Podglomerate has delivered more than $3,000,000 directly to creators. The Podglomerate also maintains a strong commitment to public media, having worked in some capacity with NPR, PBS, and APT, as well as member stations including NHPR, WHYY, WNET, WGBH, LAist, VPM, Wyoming Public Media, WUNC, KUOW, Connecticut Public, WWNO, and more.
About New Hampshire Public Radio (NHPR)
NHPR is New Hampshire’s only statewide radio news service, broadcasting from 14 sites across the Granite State. Their award-winning journalism is available to read and listen to 24/7 at NHPR.org and by asking your smart speaker to “Play NHPR.” NHPR journalists deliver local news, programs, newsletters, and podcasts, including Morning Edition, All Things Considered, Civics 101, Outside/In, Document, The Weekender, The Rundown, Primarily Politics, The Folk Show, Bear Brook, The 13th Step, and the N.H. News Recap. NHPR is the exclusive outlet for NPR News in the Granite State and broadcasts national weekly programs such as The Moth Radio Hour, Wait, Wait…Don’t Tell Me!, and This American Life.
