Joni Deutsch will elevate The Podglomerate’s campaigns and business lines
The award-winning podcast services firm The Podglomerate is proud to announce the promotion of Joni Deutsch to Senior Vice President of Marketing and Audience Development.
In this new role reporting directly to The Podglomerate’s founder and CEO Jeff Umbro, Deutsch will be responsible for helping represent and market The Podglomerate’s business lines, in addition to overseeing the successful execution of active marketing campaigns and audience growth strategies for the company’s high-profile portfolio of clients.
“The Podglomerate has become a trusted name in the podcast world given our results-driven work with podcast marketing, production, and monetization,” says Deutsch. “It’s a privilege to work alongside such a world-class team of audio professionals, and I’m honored to take an even more active role in amplifying the work and capabilities of this organization.”
For the past two years, Deutsch has served as an integral part of The Podglomerate’s leadership team as Vice President of Marketing and Audience Development, where she supervised audience growth strategies for acclaimed clients including Freakonomics Radio, NHPR’s Bear Brook (named the best true crime podcast by Stephen King), and NHPR’s The 13th Step (named a finalist for the Pulitzer Prize in Audio Reporting and featured as a “best podcast of 2023” by The New Yorker, Vogue, and Vulture), among others. Prior to joining The Podglomerate, Deutsch had spent a decade working as a Webby- and Murrow Award-winning host, content producer, and audience engagement specialist with NPR Music and public radio stations.
“Joni has been an integral part of The Podglomerate since joining the company,” says The Podglomerate founder and CEO Jeff Umbro. “Her thoughtful leadership style and ambitious work ethic continues to impress and inspire. We’re lucky to have her on our team, and we can’t wait to see where The Podglomerate will go next with her taking on the role of SVP.”
The Podglomerate is the award-winning firm for podcast production, marketing/audience development, and monetization. Since its start in 2017, The Podglomerate has grown to represent more than 70 podcasts accounting for more than 30 million monthly downloads, with shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television. The Podglomerate’s high-profile list of podcast clients includes the perennially chart-topping and award-winning podcast Freakonomics Radio, NHPR’s Bear Brook (named the best true crime podcast by Stephen King) and The 13th Step (named a finalist for the Pulitzer Prize in Audio Reporting and featured as a best podcast of 2023 by The New Yorker, NPR, Vogue, Vulture, and Paste), and Magnificent Noise’s This Is Dating (named “one of the best podcasts of 2022” by Vulture), as well as Netflix, PBS, NPR, Harvard, Stanford, MIT, A+E Networks, NPR stations (including WHYY, LAist/KPCC, KUOW, WUNC, GBH, and more), Forever Dog, iHeart, Substack, Expedia, American Public Television, AFAR, CVS Health, and Hubspot, among many others.
