Singapore — In just six months, 1UpMedia, Asia’s first Ambie-nominated studio, has achieved remarkable success by repurposing old episodes from one of its narrative podcasts into engaging YouTube videos. The launch of its new true crime YouTube channel has garnered overwhelming enthusiasm, amassing over 250,000 monthly views, 52,000 monthly watch hours, and 12,000 new subscribers in just half a year.
“This journey has been nothing short of incredible,” said Guang Jin, YEO, Founder and CEO of 1UpMedia. “In Asia, it’s common for people to assume that podcasts also mean video. For instance, in Indonesia, when you say you have a podcast, the immediate response is to ask for your YouTube URL. We were essentially forced to enter the video space, but being a narrative podcast, it took an immense amount of effort to figure out how to make it work.”
The result? A fully animated, documentary-style narrative true crime podcast that has successfully transformed audio content into a visually compelling YouTube experience. This innovative approach has breathed new life into older podcast episodes, driving exceptional results on a new platform.
Building on this success, Guang Jin, YEO, is now offering this video adaptation service to a select few production houses. Discussions are already underway with some of the largest podcast publishers in America.
For more information or partnership inquiries, email Guang Jin, YEO – [yeo.g@1upmediapodcast.com].
