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True Native Media Partners with Airwave to Boost Advertising Opportunities

True Native Media Partners with Airwave to Boost Advertising Opportunities

June 11, 2024

True Native Media, a leading podcast representation firm, is thrilled to announce its new partnership with Airwave, a prominent podcast network known for its high-quality content and engaging shows. This collaboration marks a significant step forward in creating robust advertising opportunities and enhancing the podcast landscape.

True Native Media is excited to showcase Airwave’s diverse range of podcasts, which span various genres, including history, business, health & wellness, and kids, among others. By leveraging True Native Media’s expertise in connecting advertisers with podcast creators, this partnership aims to forge strong advertising relationships that benefit both brands and listeners.

“We are delighted to partner with Airwave,” said Heather Osgood, CEO of True Native Media. “Their exceptional content aligns perfectly with our mission to deliver impactful advertising solutions. Together, we look forward to creating dynamic partnerships that will drive growth and success for both companies.”

The partnership between True Native Media and Airwave is designed to provide mutual benefits. Airwave will gain access to True Native Media’s extensive network of advertisers, while True Native Media will be able to offer its clients premium advertising spots on some of the most engaging and popular podcasts available.

Ben Mathis, Chief Content Officer of Airwave, expressed enthusiasm about the partnership: “We are excited to join forces with True Native Media. Their proven track record in the podcast advertising space makes them an ideal partner for us. We believe this collaboration will bring tremendous value to our podcasters and help us reach new heights.”

True Native Media and Airwave are committed to fostering an environment where advertisers can seamlessly connect with high-quality content, ensuring listeners receive relevant and meaningful ads that enhance their podcast experience.

About True Native Media

True Native Media is a premier podcast representation firm dedicated to connecting podcasters with advertisers to create meaningful and engaging content. With a focus on delivering impactful advertising solutions, True Native Media helps brands reach their target audiences through the power of podcasting.

About Airwave

With over 100 podcasts and 15 YouTube channels that receive over 90 million downloads and views per month, Airwave is the curated podcast and video network for the “constantly curious” listener. From history, arts, and science to wellness, kids, and business, Airwave partners with the shows that make us better, smarter humans.

Register for our upcoming webinar:

The Power of Branded Podcasts

Wednesday, March 12th at 2PM EST

The Power of Branded Podcasts Sounds Profitable's flagship consumer behavior study, The Podcast Landscape, found that 43% of Americans 18+ would likely listen to a podcast about a favorite brand or product - up 3 percentage points from the previous year. What's more, 15% said they would be "very likely" to do so - including millions of consumers who aren't already listening to podcasts. The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, will take a look at these Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting. Tom Webster will walk attendees through brand new, unreleased research on who these consumers are and what makes them tick, while Liz Hames, Director of Audience Growth at JAR Audio will offer insight into how brands can build and sustain proven growth strategies, distribution tactics, and ways to turn listeners into loyal fans. This free webinar will offer more than just the numbers, but also a practical, real- world example of the power of branded podcasts from Andrea Marquez, Senior Producer and Host, Podcast Programming at Amazon. Andrea will explore why (and how) podcasts have become a powerful marketing channel for leading brands, demonstrating how strategy, audience engagement, storytelling contribute to brand success. So bring your curiosity, your questions, and your enthusiasm for this special, one- hour presentation on the power of branded podcasts! Register today and you will be the first to receive the full report.

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