Unlocking the Power of Audio Ads
INSIGHTS ON MEMORABILITY, PURCHASE INTENT, AWARENESS, AND FREQUENCY
If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy. At Veritonic, we firmly believe that knowledge is power. That’s why we’re dedicated to uncovering and sharing fresh insights into the potential of audio advertising. Our latest research delves deep into consumer sentiment, optimal frequency practices, the significance of audio testing, and more.
In June 2024, we surveyed hundreds of podcast listeners across the U.S. to gauge their perceptions of audio ads compared to other channels such as outdoor, display, video, and social media.
View what we discovered: https://info.veritonic.com/2024-audio-in-film-data-0
