New York, New York – June 13, 2023 – Veritonic is pleased to announce that registration has opened for an informative and engaging webinar, How Creative Testing Drives Success in Audio, which will include participants from Sport Clips and Play Audio Agency on July 12, 2023 at 1pm ET.

In this webinar, Adam Pleiman of Play Audio Agency and Danielle Linden of Sport Clips will discuss their recent collaboration to create unique and engaging ASMR ads to promote Sport Clips’ MVP Haircut Experience. From the sizzle of a warm towel to the snipping sound of scissors, no piece of the experience was omitted and no sound went untested. The detail, data, and optimization that went into the ideation and creation of the audio ads resulted in unprecedented engagement and return on investment. No matter where you are in the utilization of audio in your marketing mix, this webinar will serve as a playbook for how to approach the creation of audio ads in a prescriptive, resonating, and high-return manner.

This webinar offers a powerful opportunity for marketers, brands, and their agencies to gain actionable insight into the reach and weight of audio as a marketing vehicle, as well as the measurement tools that are available to ensure that audio ads both resonate and result in high ROI.

To register for the webinar, please visit https://register.gotowebinar.com/register/4128994247600533342

Registration is free, but space is limited, so early registration is highly encouraged. We invite members of the media to attend and cover this event.

Key event details:

• Webinar Title: How Creative Testing Drives Success in Audio
• Date: July 12, 2023
• Time: 1pm ET
• Registration Link: https://register.gotowebinar.com/register/4128994247600533342

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio analytics and research platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.