LOS ANGELES, CA (May 1, 2025) — Wellness empire leader, entrepreneur, podcast host, and Bloom Nutrition founder Mari Llewellyn has officially launched Pursuit Network, a new female-founded, creator-first media company created in partnership with digital strategist, producer, and podcasting expert Michaela Phillips. The move marks a significant pivot for Llewellyn, who is exiting Dear Media to build an independent media agency and brand incubator designed to serve the next generation of mission-driven speakers.
Pursuit Network launches with a curated slate of wellness and lifestyle-focused shows, including Llewellyn’s own chart-topping podcast Pursuit of Wellness, The Neuro Experience with brain health expert Louisa Nicola, The EMPWR Podcast with nutritionist and influencer Samantha Christine, and The Healthy Hoes, an unfiltered, community-centered series by creators Ri and Slim. Each show reflects the network’s foundational values: connection, consistency, and community-driven storytelling.
“Podcasting is the most intimate and impactful platform I’ve ever worked in,” says Llewellyn. “It gives space for real conversations, depth, and transparency—something we don’t always get on Instagram or TikTok. After years in the space, I knew it was time to build something of my own—something creator-first, community-led, and built for longevity.”
The launch comes on the heels of a massive year for Llewellyn. Her brand Bloom Nutrition—best known for its viral TikTok sensation Greens & Superfoods—secured a $90 million investment from Nutrabolt in 2024. What began in her father’s attic has grown into a 9-figure business with national retail reach and cult-favorite products across supplements, sparkling energy, and soon, functional sodas. That same blueprint—grassroots community, intentional storytelling, and scalable strategy—is now being applied to the audio space.
Pursuit Network will operate at the intersection of wellness, entertainment, and entrepreneurship, prioritizing creator ownership, brand integration, and a new kind of network experience. Phillips, who previously led strategy for top digital media companies and talent, will oversee development, production, and monetization.
“We’re building more than podcasts—we’re building brands,” says Phillips. “With Pursuit, we’ve created an infrastructure that supports creators across audio, social, brand partnerships, and beyond. It’s not about cranking out content—it’s about amplifying creators with purpose, and giving them the tools to scale on their own terms.”
While the network is launching with wellness at its core, its format is intentionally expansive. Future shows will span motherhood, mental health, entrepreneurship, relationships, and more—each one a unique “pursuit.” As the name suggests, Pursuit Network is designed to evolve alongside its creators.
“This is about redefining what a podcast network can look like,” adds Llewellyn. “We’re not here to chase clicks. We’re here to build something that lasts—and give creators the support I wish I had when I started.”
As legacy podcast networks face growing criticism around creator control, ad saturation, and cookie-cutter formatting, Pursuit Network enters the scene with a fresh POV and a deeply engaged audience ready to follow.
What’s next: The co-founders are eyeing a slate of live events in 2025 and co-branded product drops between Bloom and Pursuit talent. With a proven track record in product marketing and a rapidly expanding content studio, Pursuit is poised to become one of the most culturally resonant launches of the year.
About Pursuit Network
Pursuit Network is a creator-first media company founded by Mari Llewellyn and Michaela Phillips. Built on the belief that content should connect, evolve, and empower, Pursuit is home to high-quality shows that span wellness, personal development, motherhood, mental health, and more. The network offers full-service support in audio production, talent development, brand partnerships, and long-term content strategy.
About Mari Llewellyn & Michaela Phillips
Mari Llewellyn– Co-Founder & Chief Brand Officer
Mari is the Co-Founder of Bloom Nutrition and host of The Pursuit of Wellness, where she built a loyal community by sharing her journey through mental health, personal growth, and wellness transformation. Known for her raw authenticity, Mari has mastered the art of connecting with audiences. Now, she’s bringing that same energy to Pursuit, helping talent build deeper connections and create meaningful impact.
Michaela Phillips – Co-Founder & CEO
With over a decade of experience in digital media(the last 5 focused on podcasting), Michaela specializes in helping talent grow their platforms with intention. Having supported hundreds of creators, she’s developed strategies that deliver sustainable growth. Her work with The Pursuit of Wellness inspired the creation of Pursuit, bringing the same level of holistic and sustainable support to more talent and their communities.
For press inquiries, interviews, or assets, please contact rachel@bluejeanspublicrelations.com.
