Evolutions is the offshoot of the original flagship Podcast Movement conference, and I spent last week there in Chicago.

It was a weird vibe.

Early Podcast Movement conferences reminded me of old-school radio conferences – high energy mixed with electric curiosity. That’s not to say this one didn’t have energy, but it was nervous energy. It had plenty of curiosity, but anxious curiosity. Podcasting is at a crossroads with the overwhelming impact of video and YouTube. Everyone in the industry knows it, and I sense a feeling of impending loss of the audio-focused medium we love.

You might not expect the guy who just presented “The State of Video Podcasting 2025” study to be the one to talk you off the ledge, but I’m going to try to do just that.

The key findings from our new study in collaboration with Amplifi Media do show a remarkable shift in podcast consumption patterns. Since our last study 18 months ago, YouTube’s share of podcast consumption increased from 60% to 70% of the total US market. While that didn’t come at the expense of other platforms, no other platform grew in any significant way, including Spotify, which has been very aggressively pushing video of late. The reach of 70% of all podcast consumers is stunning. So is the fact that 77% of podcast consumers alternate between audio and video. It is now a hybrid medium and if you want to grow your audience, most podcasters would be well served to offer their content in video form so their fans have a choice of how they want to watch or listen.

One could easily interpret the surge of video in podcasting as some sort of death knell for audio.

It. Is. Not.

Read the rest of “Why The Rise Of Video Podcasting Is Not Killing Audio” here.