Zeno Media today announced the expansion of its ad-serving technology with a new self-serve feature inside the Zeno Tools dashboard, powered by Zeno’s proprietary audio ad server, which manages campaign decisioning and dynamic ad insertion for live and on-demand content.
With this new feature, broadcasters can create, manage, and track their own direct ad campaigns in real time, eliminating intermediaries and maximizing revenue potential.
“This update puts broadcasters in the driver’s seat,” said Sean Lozensky, Zeno Media Chief Information Officer. “They can now run their own branded or sponsored campaigns, set targeting criteria, and monitor performance metrics, all from within the same Zeno Tools dashboard they already use to stream and monetize.”
Key Highlights
Self-Service Campaign Management: Easily create, edit, and schedule campaigns directly from the Zeno Tools dashboard.
Flexible Targeting: Deliver campaigns based on location, device, station, and time of day.
Real-Time Reporting: Access detailed metrics on impressions and clicks to evaluate performance instantly.
Full Inventory Control: Decide how much of your ad space to allocate to direct campaigns while maintaining access to Zeno’s global programmatic marketplace, and the flexibility to run your own private or direct programmatic deals through our SSP.
Low-Cost Access: Enjoy enterprise-grade ad-serving capabilities without monthly minimums or set up fees.
The Direct Ad Server seamlessly integrates with broadcasters’ existing Zeno accounts, and, being easily accessible within their dashboard, provides stations the freedom to run campaigns at any time.
By merging automation, transparency, and simplicity, Zeno Media continues to bridge the gap between independent broadcasters and the global digital advertising ecosystem.
“We’ve always believed that broadcasters, regardless of size, deserve access to the same tools as major media networks,” added Morris Berger, Zeno Media CEO. “This feature was built to democratize ad delivery and simplify monetization – giving our partners a direct line to their audience and advertisers.”
This feature is now available to select broadcasters currently signed on with Zeno’s streaming service.
For more information on Zeno’s Direct Ad Server, reach out to marketing@zenomedia.com or visit zenomedia.com.
About Zeno Media
Founded in 2012, Zeno Media is a global audio technology company that powers streaming, podcast hosting, and monetization for broadcasters, publishers, and platform partners in more than 100 countries. Stations, networks, and white-label platforms built on Zeno collectively reach over 40 million monthly listeners worldwide. From content distribution and ad serving to programmatic marketplace access and direct-sales enablement, Zeno Media provides the technology and infrastructure that help its partners expand audiences and revenue.
For more information, visit www.zenomedia.com.
