Zeno Media, a leading global audio streaming and monetization platform, today announced a new partnership with WWHR-FM, Revolution 91.7, the student-led radio station of Western Kentucky University, to power its digital audio streaming. Through the partnership, WWHR-FM will leverage Zeno’s technology to strengthen its digital presence while gaining greater control over its streaming inventory, including access to programmatic audio tools to manage and monetize its own advertising relationships.
Zeno Media will power WWHR-FM’s digital streaming capabilities, enabling seamless access to its programming across mobile, web, and connected devices. This expanded distribution allows the station to reach listeners beyond its local broadcast footprint while enhancing the overall listener experience.
WWHR-FM serves audiences across South Central Kentucky and beyond with a diverse mix of alternative music, specialty programming, live shows, and student-produced content. As a hands-on training ground for the next generation of media professionals, the station plays a unique role in both creative expression and career development. By integrating Zeno’s streaming infrastructure, WWHR-FM will strengthen its ability to deliver content wherever and however audiences are listening.
“College radio plays a unique role in the audio ecosystem, both as a platform for new voices and as a training ground for future industry leaders,” said Nikols Latuff, Chief Growth Officer at Zeno Media. “At Zeno, we’re committed to supporting stations like WWHR-FM as they expand beyond traditional broadcast. This partnership is about giving them the tools to grow their audience, strengthen their digital strategy, and take greater ownership of their streaming and monetization opportunities.”
“At WWHR-FM, Revolution 91.7, our focus is on creating a space where students can develop their voice while delivering programming that connects with our audience,” said Dr. Ed Cohen, Adjunct Faculty, Department of Broadcasting, Western Kentucky University. “Partnering with Zeno Media allows us to extend that experience beyond the FM dial, giving our students and our station more flexibility, more reach, and new ways to engage listeners.”
“We’ve worked hard to rebuild WWHR-FM into a station that reflects both our creativity and our community,” said Rachel Comella, Student General Manager of WWHR-FM. “This partnership with Zeno Media gives us access to the tools and technology shaping the future of audio, allowing us to expand our reach, better understand our audience, and operate in a modern broadcast environment.”
Zeno Media’s platform enables broadcasters to expand distribution, deepen audience engagement, and unlock new opportunities for digital growth while maintaining the integrity and creativity that define their programming.
About Zeno Media
For over a decade Zeno Media has been a leader in connecting audio content creators to their global audience. Serving partners in over 100 countries, Zeno Media offers the highest level of streaming, podcasting, mobile apps, and AI built tools for broadcasters to increase their distribution while lowering their need to focus on building their audio solutions. Zeno Media offers highly successful monetization capabilities in the USA and across the globe. We are an audio-first company providing publishers of all sizes the right formula to achieve their goals in the digital space. Visit www.zeno.fm for more.
About Revolution 91.7 (WWHR-FM)
Revolution 91.7 (WWHR-FM) is a listener-supported college radio station based at Western Kentucky University in Bowling Green, Kentucky. Broadcasting at 91.7 FM, the station provides an alternative mix of music, focusing on alternative rock, indie, and specialty programming, while acting as a training ground for students pursuing careers in broadcasting and media. Committed to bringing unique sounds to Bowling Green, Revolution 91.7 serves as a dynamic outlet for community engagement and alternative music discovery.
