In working with dozens of companies throughout the podcasting space, it has become commonplace to hear a collection of objections and “received wisdom” from the larger advertising world that explains away why clients don’t invest in podcasts. A fair amount of which can be refuted with solid research and updated perspectives on the industry. To combat such misconceptions, we have put together a “greatest hits” of Sounds Profitable advertising research conducted over the past couple of years.
This grab-bag of data exist to give you the tools necessary to make the case for podcasting to any audience of prospective buyers, internal teams, anybody.
The report is called “Podcast Advertising – The Safest Bet” because in a time when advertising and investment seem to be cautious about where they allocate their resources, podcasting actually represents one of the least-risky ways to reach a segment of the public that is harder to reach today than ever, and to motivate them to act.
For advice on how to present this data, check out the associated article by Tom Webster.
Download the Complete Report
