Join Tom Webster, Partner at Sounds Profitable, for an exclusive presentation of new research that reveals surprising insights about podcast advertising effectiveness. This presentation draws from The Advertising Landscape, a comprehensive cross-channel study of 5,000 persons 18+ and the largest study of podcast advertising effectiveness in America. This data-driven analysis examines how podcast audiences actually respond to advertising compared to other digital and traditional channels.
The findings of Driving to Action challenge conventional assumptions about podcast advertising performance, particularly around conversion behavior, promotional response rates, and word-of-mouth generation. Webster will present the complete methodology and results, including detailed comparisons across frequency-based actions, expectation fulfillment metrics, and audience motivation factors that drive purchase.
Data in this report provides media buyers, advertisers, and industry professionals with actionable insights for evaluating podcast advertising within their broader media strategies. Sounds Profitable is committed to helping grow podcasting’s visibility and supporting others with the same mission. Partners of Sounds Profitable have access to quarterly Podcast Business Leaders Summits, where the leading executives in podcasting engage in open and honest discussions and have priority access to the latest research before it is released. Get in touch to learn more
