The Business Podcast Consumer

A look at the audience for business podcasts, and what makes them different to the audience for any other genre.

By Gavin Gaddis

January 14, 2025

Sponsored by

The Sounds Profitable Educational Series kicks off 2025 with a bang – a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest – Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available.

So join us next week – Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!