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The Sounds Profitable Educational Series kicks off 2025 with a bang – a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster walks attendees through this lively 30-minute session, featuring an introduction from special guest David Brancaccio of Marketplace.
