Sounds Profitable’s flagship consumer behavior study, The Podcast Landscape, found that 43% of Americans 18+ would likely listen to a podcast about a favorite brand or product – up 3 percentage points from the previous year. What’s more, 15% said they would be “very likely” to do so – including millions of consumers who aren’t already listening to podcasts.
The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, will take a look at these Brand Fans in a whole new light – not only for their value as consumers, but also as potential force multipliers for podcasting.
Tom Webster walks yous through brand new, unreleased research on who these consumers are and what makes them tick, while Liz Hames, Director of Audience Growth at JAR Audio offers insight into how brands can build and sustain proven growth strategies, distribution tactics, and ways to turn listeners into loyal fans.
This free webinar offers more than just the numbers, but also a practical, real-world example of the power of branded podcasts from Andrea Marquez, Senior Producer and Host, Podcast Programming at Amazon. Andrea explores why (and how) podcasts have become a powerful marketing channel for leading brands, demonstrating how strategy, audience engagement, storytelling contribute to brand success.
