You are invited as Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network host an exclusive webinar unveiling the latest research on two of podcasting’s fastest-growing and most influential audiences: Health & Fitness and Self-Improvement consumers.
Based on fresh data from The Podcast Landscape, we’ll explore what motivates these listeners, how they discover and engage with shows, and what makes them uniquely receptive to branded content and advertising. Whether you’re a publisher, advertiser, or creator, this is your roadmap to reaching an audience that listens with intention.
Join Sounds Profitable partner Tom Webster, and SiriusXM Media / SiriusXM Podcast Network’s Alexandra Caggia, as they break down how these audiences use podcasts to build daily routines, the surprising social role recommendations play in their content choices, and why these genres lead in openness to brand integrations and celebrity-hosted shows. Plus: practical guidance for creating content that resonates and ad strategies that convert.
Don’t miss your chance to better understand two of the most brand-ready audiences in audio!
