The latest research from Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network focuses on two of podcasting’s fastest-growing and most influential audiences: Health & Fitness and Self-Improvement consumers.
Based on fresh data from The Podcast Landscape, the report explores what motivates these listeners, how they discover and engage with shows, and what makes them uniquely receptive to branded content and advertising. Whether you’re a publisher, advertiser, or creator, this is your roadmap to reaching an audience that listens with intention.
Sounds Profitable partner Tom Webster, and SiriusXM Media / SiriusXM Podcast Network’s Alexandra Caggia, break down how these audiences use podcasts to build daily routines, the surprising social role recommendations play in their content choices, and why these genres lead in openness to brand integrations and celebrity-hosted shows. Plus: practical guidance for creating content that resonates and ad strategies that convert.
