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Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends

Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends

A look into audience perceptions of audio "vs" video podcasting.

By Tom Webster

November 20, 2024

Sponsored by

Drawing from our comprehensive Podcast Landscape study of over 5,000 Americans, Tom Webster reveals surprising insights about how listeners really engage with podcasts across audio and video formats. Joined by Crooked Media’s Vice President of Sales, Giancarlo Bizzaro, the two discuss how these findings compare to their data on the podcast audience.

American Public Media
Paramount
ESPN Podcasts
NPR
Libsyn Ads
Wondery
SXM Podcast Network
BetterHelp

Join us for an eye-opening exploration of the latest findings from Sounds Profitable’s groundbreaking research on podcast consumption patterns. Drawing from our comprehensive “Podcast Landscape” study of over 5,000 Americans, Tom Webster reveals surprising insights about how listeners really engage with podcasts across audio and video formats,  joined by Crooked Media’s Vice President of Sales, Giancarlo Bizzaro. The two discuss how these findings compare to their data on the podcast audience.You’ll Learn:
  • The real story behind the “audio vs video” podcast debate
  • How discovery patterns differ between “audio prime” and “video prime” consumers
  • Why podcasting remains fundamentally audio-first while video plays a crucial discovery role
  • Strategic implications for podcast creators and platforms
  • The evolving definition of podcasting and what it means for the industry
This presentation features never-before-seen data on how consumers discover and engage with podcasts across formats. Perfect for podcast creators, marketers, platforms, and anyone interested in understanding the future of podcast consumption.Who Should Attend:
  • Podcast creators and producers
  • Media buyers and advertisers
  • Platform developers and product managers
  • Content strategists
  • Industry analysts and researchers
Don’t miss this data-driven deep dive into how modern audiences really consume podcasts, and what it means for the future of the medium.Based on Sounds Profitable’s latest research study of 5,000+ Americans, The Podcast Landscape, providing the industry’s most comprehensive look at podcast consumption patterns. The Podcast Landscape is made possible through the cooperation of Wondery, American Public Media, ESPN Podcasts, BetterHelp, SiriusXM Podcast Network, LibsynAds, Paramount, and NPR. Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends was also produced with the additional support of Crooked Media.
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The Power of Branded Podcasts

Wednesday, March 12th at 2PM EST

The Power of Branded Podcasts Sounds Profitable's flagship consumer behavior study, The Podcast Landscape, found that 43% of Americans 18+ would likely listen to a podcast about a favorite brand or product - up 3 percentage points from the previous year. What's more, 15% said they would be "very likely" to do so - including millions of consumers who aren't already listening to podcasts. The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, will take a look at these Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting. Tom Webster will walk attendees through brand new, unreleased research on who these consumers are and what makes them tick, while Liz Hames, Director of Audience Growth at JAR Audio will offer insight into how brands can build and sustain proven growth strategies, distribution tactics, and ways to turn listeners into loyal fans. This free webinar will offer more than just the numbers, but also a practical, real- world example of the power of branded podcasts from Andrea Marquez, Senior Producer and Host, Podcast Programming at Amazon. Andrea will explore why (and how) podcasts have become a powerful marketing channel for leading brands, demonstrating how strategy, audience engagement, storytelling contribute to brand success. So bring your curiosity, your questions, and your enthusiasm for this special, one- hour presentation on the power of branded podcasts! Register today and you will be the first to receive the full report.

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