Digital audio revenue soars as broadcast radio remains flat by Nathan Jolly
Commercial Radio & Audio has published a new report using data compiled by analytics firm Milton Data, which covers ad revenue for ARN, SCA, Nova Entertainment, Nine and several smaller Australian outfits. According to the report, Australian commercial radio networks hit $262.1 million AUD in Q1, a 1.2% year-over-year increase. They also have seen their digital audio revenue increase 32.7% year-over-year. The sector, which includes streaming, online radio, and podcasting, reached $22.9 million AUD in Q1.
UK Audio Listenership Reports [Multiple Sources]
Thursday at Podcast Show London featured a bushelful of new data on how UK audiences are listening. Ofcom has published Audio listening in the UK 2025. Key findings include one fifth of the time spent listening to audio in cars is now used on music streaming services and podcasts. Over a fifth of UK adults listen to podcasts on a weekly basis, with Spotify being the most widely-used platform for listening. BBC Sounds takes up second place, though YouTube and Spotify outrank it when respondents were asked to list services they use “most often.” Meanwhile Edison Research also debuted The Infinite Dial UK 2025 this morning. 66% of those aged 16+ in the UK have ever listened to a podcast (33 million people), a 59% increase from 2021. As AdWizz regional director, UK & Ireland, Ollie Chadwick says: podcasting is no longer emerging, it has arrived.
Amazon Joins the Prebid Party With Its Own Adapter by Andrew Byrd
On Wednesday Amazon Publisher Services announced they have added a Prebid adapter that will allow publishers to connect APS to existing Prebid integrations. With such a big player in the advertising space hopping on board, this further cements Prebid’s place in becoming an industry standard. Now instead of publishers needing fragmented solutions, they’re able to integrate Amazon demand into an open-source framework. In a world where Google built their own alternative to open bidding, someone with Amazon’s clout siding with the open source option is a good step forward for normalizing industry standards and open source solutions.
As for the rest of the news…
- Podglomerate SVP of Marketing and Audience Development Joni Deutsch and podcast critic Alice Florence Orr are teaming up on June 12th at 2 p.m. EST for the free webinar How to Get your Podcast Reviewed by the Media.
- Global and ARN have signed a long-term podcast partnership which, starting today, makes ARN’s iHeart the exclusive advertising sales representative for Global’s premium podcast slate in Australia.
- Variety covers a significant reorganization of BBC Studios Productions to focus on unscripted content.
- Podimo has appointed Georgia Brown as Chief Content Officer, with Brown having previously worked as Head of Amazon Studios, Europe, scaling up a one-person UK startup into having produced global hits like Clarkson’s Farm and LOL: Last One Laughing.
