Podscape Biannual Update is Coming, Submissions are Open
The Podscape is a joint project between Magellan AI and Sounds Profitable to provide a bird’s-eye view of the business side of podcasting in one giant infographic. Effectively a city map of as many podcasting companies as possible, with logos sorted by their respective neighborhood based on what services they provide. Twice a year we put out an open call for companies to submit themselves, either for net-new addition or updating existing information (e.g. a new logo, or change in direction). The new Podscape submission form is live now and will be taking new submissions until end-of-day, Friday, June 20th.
Audioboom Posts Q1 2025 Finances
It’s that time again! Quarterly report season is upon us, and first up is Audioboom’s Q1 results. Their EBITDA profit is up ten times year-over-year. They also report a 25% improvement in Q1 gross margin year over year, and more than $3 million in low-performing contracts have been relinquished and replaced.
Top Branded Videos of the Week
Tubefilter dedicates a section to going over the growing force of YouTube Shorts, looking at Gospel Stats (a YouTube data provider) top weekly ranking of most-viewed sponsored videos. Jimmy “MrBeast” Donaldson has taken the branded content world by storm, working sponsored content into every facet of his media empire. It’s no surprise the top two Shorts are the result of MrBeast collabs, but third place serves as a reminder of podcasting’s ability to start a conversation. A 17 second clip from The Ramsey Show, featuring an on-screen callout Zander Insurance, has racked up 11 million views and 3,600 comments since March 29th.
Quill Podcast Awards Nominations are Open
The fourth annual edition of the Quill Podcast Awards is now taking nominations for consideration. From Best Podcast of the Year to Best B2B Branded Podcast, the 2025 awards have 14 categories, are free to enter, and open to podcasts that have been active for at least six months. Nominations close April 21st, after which a mixture of public nominations and judging by industry experts (including someone by the name of “Gavin Gaddis,” never heard of ‘em) will whittle down selections. Final winners will be announced May 27th. Get to submittin’!
As for the rest of the news…
- Magellan AI’s latest case study takes a look at Hubbard Radio’s newly-launched Gamut Podcast Network, including challenges the network faces and potential solutions.
- amplifi Media founder Steven Goldstein writes about the Evolutions by Podcast Movement panel A View from the Top, in which he moderated a discussion about the evolving state of podcasting with Pete Birsinger (CEO, Podscribe), Stephanie Chan (Strategic Lead, YouTube Podcasts), Neil Mody (CEO, Headliner), and Will Pearson (President, iHeartPodcasts)
- Podscribe has launched two new features powered by TransUnion’s verified household-level data, including an audience reporting tool that demonstrates how campaigns performed across over 560 household-level audience segments, and the ability to reverse-search podcasts by verified audience traits.
- The Podcast Show has announced the first wave of sessions and panels for their 2025 session in London this May, including timetables for The Creator Stage, The Studio Stage, and Talking Podcasts 1.
- Audion has launched Sense, a new AI-powered evaluation tool that enables pre-campaign analysis of audio creatives. Sense is now available to all Audion partners.
- Atomic Entertainment is celebrating a milestone for their flagship educational podcast, as Who Smarted? has reached 25 million downloads.
- Global management consulting firm BCG is launching Flavors of Ambition, a podcast exploring the “bold ambition” of industry pioneers, investors, and leaders in the Middle East.
