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Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More

Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More

February 1, 2024

Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston

As of January 30th, the back catalog of Call Her Daddy has been made available as an open RSS feed on all platforms, with the first official wide release dropping on Wednesday. As has been the case with previous Spotify podcasts that have gone from exclusive to wide release, the video versions of episodes will remain exclusive to Spotify’s app. Cooper’s show going wide release is the latest in a series of similar moves by Spotify to open up the walled garden and allow more of their exclusives access to audiences outside the app, such as Trevor Noah’s What Now, which was announced as a video-exclusive series back in June of 2023. [Source]

98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study Finds

The new report is built from two studies conducted in December by Attest in the US, UK, and Canada. The first study focused on 450 marketing and advertising professionals who market to DTC (direct-to-consumer) shoppers, and the second surveyed 900 consumers who typically shop online directly from a company’s website. 48% of podcast listeners surveyed rarely buy a new production without an endorsement from someone they trust. Podcast DTC shoppers also trended higher with waiting to purchase from ethical and diverse companies than their overall DTC counterparts. While brand marketing may have overtaken DTC as the most prominent form of marketing in podcasting, DTC remains alive and well. [Source]

RAJAR Data Release, Q4 2023

Now for a snapshot of the audio industry in the UK from RAJAR (Radio Joint Audience Research). 88% of the UK population 15 and up listen to radio on a weekly basis, which works out to 49.5 million listeners. Live radio averages 20.5 hours of listening per week. For UK listening locations, “at home” wins out with 61%, followed by 25% of time spent listening in a car, and 14% at work or a different location. 27% of respondents to RAJAR’s self-complete questionnaire say they listen to podcasts on at least a monthly basis. [Source]

Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,’ Says IAB CEO David Cohen by Sarah Sluis

The IAB Annual Leadership Meeting took place this Monday in sunny Florida, and the IAB’s CEO believes advertising is at a critical inflection point in the evolution of Digital advertising. Cohen believes in the future, advertising will look back on our current moment as “the in-between years,” referencing the slow depreciation of third-party cookies. In an interview with AdExchanger, he shared the belief that there is no one silver bullet, despite many companies looking for one. The key will be adapting to new technology and data privacy legislation. [Source]

…as for the rest of the news: As for the rest of the news… Audacy is set to lay off 25% of employees from Pineapple Street, Digiday shares thoughts from attendees of IAB ALM, and the spring thaw comes early as AdAge covers which agencies might be buying (or bought) after a slow 2023 for M&A.