Hey, it’s Tom again, filling in for Gavin. I’ve been seeing a lot of stories about opportunity this week – which, when it knocks, generally wears overalls, according to Thomas Edison (which I have been mistakenly listed as in more than one conference program). I don’t know about you, but the fall feels like it is shaping up to be a good one. So let’s start with some good NEWS!
Podcast Studio QCODE has launched Daylight Media to provide creator services
Kerry Flynn has this exclusive for Axios, detailing a new move for QCODE into creator services called Daylight Media. While QCODE will continue as the studio arm, Daylight will offer services from monetization to technology and even audience development for creators. In addition, the company recently closed on a round of funding from Eldridge Industries, which also backs A24 (maker of some of my favorite movies.) Congrats to our friends at QCODE!
Tuning In 2025: Multiplatform Audio is Underinvested
The UK’s Radiocentre held its Tuning In event yesterday in London, and there was some intriguing news about the ROI of audio, from digital to broadcast. Radiocentre revealed the findings of a new combined study of RAJAR’s radio data, and a brand tracker from Thinkbox called Profit Ability 2, to provide estimates of the full-term (two years) profit ROI on digital audio and broadcast radio compared to the field of other ad-supported media channels. The results? Digital audio delivered £5.20 for every £1 spent, which was over a pound more than the average for all media. In this case, gaining a pound is very good. Among the recommendations: advertisers should allocate 20% of their total spend to audio.
Big Tech is Betting on Programmatic Audio. Will Media Buyers?
Great piece here from Tomas Rodriguez of SiriusXM, who notes that major tech companies like Amazon DSP, Spotify, Magnite, and The Trade Desk are making significant investments in programmatic audio advertising, a clear signal that they believe explosive growth is right around the corner. Rodriguez argues that risk averse media buyers could lose significant ground to those who quickly adopt and master programmatic audio. The best time to get ahead is right now!
As for the rest of the news…
- Audioboom Names Craig Eastwood Vice President. Eastwood was formerly at Adelicious.
- Airwave and TWiT.tv announce a Strategic Partnership for Airwave to provide distribution, monetization, and marketing for Leo LaPorte’s network, which is also represented by True Native Media
- Raptive announces CTRL ALT ASK, “a support line for creators navigating today’s evolving creator economy.”
- Spotify and TikTok Launch ‘Big on BookTok’, a new audiobook initiative.
And finally, there is still time to register for next month’s Afros & Audio conference, as well as the Black Podcasting Awards ceremony that will be held during the event. Sounds Profitable is proud to sponsor both of these events!
