Google will Not Break Cookie Jar
As covered by Digiday, The Information, AdExchanger, and a host of others: Google has announced they are considering not formally killing off the third party cookie. The proposed alternative is an opt-out tool that asks for tracking permission from the browser user. While third-party cookies staying around in some fashion is the headline, it’s also worth noting Google’s Privacy Sandbox has also recently proposed a new feature called IP Protection. The feature would only apply to Chrome and not entire operating systems. If implemented, the feature would anonymize user IP addresses, undermining a widely-used piece of data used in podcast advertising. Similar tools already exist, such as Apple’s IP Relay, though they generally have a barrier to entry like requiring an iCloud account to use. If IP Protection ends up built and deployed to a commonly-used browser like Chrome, it would have real advertising impact.
Spotify Reports Second Quarter 2024 Earnings
Monthly active users have grown 14% year over year to 626 million, according to Spotify’s Q2 earnings report posted this morning. The number is a positive improvement, but falls 5 million users short of Spotify’s goals for the quarter. Subscribers are up 12% y-o-y with 246 million, and the company has a record high operating income of €266 million (which converts to about $288.8 million USD).
New entrants make media mix modeling faster and more accessible by Michael Bürgi and Antoinette Siu
…as for the rest of the news:
- Podnews reports a new customer email shows Megaphone is rolling out new charts, metrics, and a beefed-up campaign management tool.
- Geoff Isenman has been named as the new CEO of Campside Media
- Pineapple Street Studios’ Union has ratified their first contract.
Jobs
- Head of Revenue Partnerships at Realm of Possibility
- Production Partnerships Lead at Realm of Possibility
- Media Planner Buyer at Oxford Road
- Media Director at Oxford Road
- Chief Technology Officer at Tree Goat Media, Inc.
