Podscribe Launches IPv6 Tracking Solution to Prevent Loss of Up to 50% of Podcast Ad Results
As the shift from IPV4 to IPv6 continues to gain momentum, Podscribe urges the potential future where podcast advertisers could lose up to half of ad performance data during this between-period. A lot of attribution systems rely on iPv4 addresses, leading to crossed wires/lost data causing underreporting of campaign results. Podscribe has updated their web tag to track both kinds of IP addresses and encourages advertisers to contact their providers to check if similar safeguards are being put in place.
Amazon Continues to Drive Streaming Ad Prices Down, Says Fox CEO by Sahil Patel
According to Lachlan Murdoch, CEO of Fox Corp, the introduction of ad-supported Prime Video content has flooded the streaming market with supply, bringing down streaming prices in general. The new inventory joined the fray back in January with the rollout of ads on Prime Video, which Amazon says reaches 115 million viewers in the U.S. A massive influx of available inventory in a very popular market, provided by a company well-regarded in that space, may have knock-on effects for podcasting in the short term.
4 Ways Creators Have Influenced The 2024 Presidential Election by Ashray Urs
Influencers have created unexpected ‘third places’ in their content, such as livestreaming becoming a more common political hangout activity. Alexandria Ocasio-Cortez made an appearance playing Among Us with Twitch pundit Hasan Piker in 2020, which hit 430,000 concurrent viewers. Now creators like Piker are being incorporated into election events, such as multiple live streams done directly from balconies of the DNC in Chicago last month. Research like a 2018 study from McKinsey suggests Gen Z audiences tie content consumption closely to expressions of their identity, meaning they seek the political views of their favorite creators and want politicians to produce more content. Good thing there’s a little thing called podcasting, a medium known for high audience engagement, strong parasocial bond-building capabilities, and a healthy political sphere.
As for the rest of the news…
- Paul Riismandel for Signal Hill explains why companies should aim to be insights-driven rather than data-driven, and how that translates to more actionable results
- An inside look at YouTube’s NFL party with top creators, and how it’s distributing the Sunday Ticket Service
