A watchword for The Download is “concise,” we try to get the day’s news to you in five minutes or less with no fluff or filler added to meet arbitrary wordcount. In the spirit of that, today’s issue comes to you in the form of a slightly extended list of “quick hits.” Also, while I have you: don’t forget registration is live for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable. Join us Wednesday, December 11th, at 2:00 p.m. EST for a live research presentation hosted by Tom Webster.
- Westwood One has posted the full 50 research presentation webinar for Cumulus Media and Signal Hill Insights’ Podcast Download Fall 2024 report.
- SoundStack has appointed Rockie Thomas as their new Chief Strategy Officer
- Magellan AI has announced a partnership with American Public Media to provide measurement tools that aim to bring a new level of transparency and actionable data to the public media sector.
- Speaking of Magellan AI, the latest episode of Podcast Perspectives has Podscribe’s Pete Birsinger and Magellan AI’s Cameron Hendrix on to discuss what tools are currently available for podcasters looking to switch from Chartable.
- Acast has published a collection of industry leader predictions for podcast advertising in 2025, including Sounds Profitable’s own Bryan Barletta.
- MarketingBrew covers a Horizon Media Why Group report that highlights 7 strong subcultures marketers could target instead of broad demographics.
🚨 Chartable analytic links expire Dec. 12, breaking any podcast still using their links. Magellan AI is offering a free month + 1mm impressions for those switching (Sounds Profitable partners get 3mm) 🚨
