Beauty brands could use a sonic glow-up: report by Alyssa Meyers
Sonic branding agency amp has published a new report called The Sound of Beauty looking at the state and future potential of sonic branding for beauty companies. According to the report, Old Spice and their iconic whistle-jingle are at the top of amp’s rankings. Said rankings are decided with a mix of factors, including using owned music vs. licensed music and having bespoke sonic branding. A gulf forms between Old Spice and other top beauty brands, something amp identifies as an area for improvement. Big names like e.l.f. and Gillette don’t make the top ten due to heavy reliance on licensed music and little owned sonic branding/inconsistent use of existing branding.
How influencer marketing carries political risks for brands by Erika Wheless
A new report from communications agency M Booth surveyed 3,015 Ameircans aged 18-55, fielded by research company Savanta over late August and early September. Just over half of respondents believe companies should take a stance on moral issues, with 30% further saying brands should take a stance regardless of if the stance agrees with the respondent’s views. That said, 43% say virtue signaling (professing a stance to look good without committing prior effort to the cause) reflects poorly on brands.
As for the rest of the news…
- Oxford Road’s Stew Redwine is publishing a Halloween audio drama with a tie-in browser video game
- Production house Forever Dog and media sales company Amplitude Media Partners (AMP) will begin an exclusive sales partnership in 2025
- Anna Kai, aka maybeboth, has brought her podcast, “Brutally Anna” to the fwd. network
- Winners of The Signal Awards have been posted