Before we get into the news, a quick heads up that the first Sounds Profitable presentation of 2025 is next week! Join Tom Webster for a half-hour presentation of The Business Podcast Consumer, a look at the audience for business podcasts and what makes them different to the audience of any other genre. Join in tomorrow on Wednesday, January 15th, at 3:00 p.m. EST. Registration is free and open now.
Why Ad-Free is Lazy: The Case for Podcast Ads
On the subject of webinars: Wednesday, February 5th, at 11:00 a.m. PST Right Side Up and Sounds Profitable will present an hour-long look into the myths of ad-free podcasting and why ads are a vital part of the podcast ecosystem for both creators and audiences. Planned topics include the value of baked-in ads, examples of thoughtful podcast ads driving listeners’ trust, and practical strategies for sustaining podcast growth through advertising. Registration is free.
New LAX Ad Campaign Promotes Podcasts And Audio Advertising.
Direct response marketing firm RadioActive Media has been running an ad campaign in Los Angeles International Airport that sells the concept of podcast advertising, rather than a specific show. The two week campaign started on January 6th and runs through the 19th, featuring posters with slogans like “imagine Stern or Rogan talking about your brand.” Promoting the fact podcasting is a good advertising venue is a step forward for the industry. Audiences commonly see billboards touting the fact billboards are an effective advertising method without issue, the same is true of ads-for-podcasts.
What 2025 has in store for influencer marketing, according to experts by Katie Hicks
A piece covering broad trends anticipated for influencer marketing in the new year, including one that continues from previous years: influencers building their brands and platforms beyond where they started. Industry experts tell Marketing Brew influencers have been growing their businesses beyond static and video posts on the social platforms they built their original following on. And a popular first step into the wider world of launching products and brands is starting a podcast.
More than half of publishers reported revenue increases in 2024 by Julia Tabisz
Digiday Research surveyed 50 publisher professionals for their Q4 2024 survey, which found revenues were up last year, despite not extending to the media industry overall. 58% of respondents say their revenue for last year was higher than 2023, and only 28% reported their revenue was down year-over-year. 54% of respondents grew their ad offerings last year, while only 6% scaled back advertising products offered by their company.
As for the rest of the news…
- iHeartMedia and Deep Blue’s Women’s Sports Network have added eight new shows to the roster
- The BBC has announced Uncanny: Post Mortem, a visualized podcast version of Radio 4’s Uncanny, which was adapted for TV last year.
- BBC World Service and CBC have launched a new true crime podcast, The Con: Kaitlyn’s Baby
- Health gurus Ella Mills and Rhiannon Lambert have launched a new podcast on Adelicious, The Wellness Scoop
