Addressing Email Addresses
Next week Sounds Profitable is switching newsletter providers. No changes are necessary on your end, just know that for a short period you’ll receive The Download from a Beehiiv email address (the-download@mail.beehiiv.com). This is part of Beehiiv’s smart warming process for transitioning a custom domain. You’ll start receiving emails from newsletters@soundsprofitable.com at some point in the coming weeks. Replying to the temporary Beehiiv address reaches us, just like the original.
For several years Magellan AI and Sounds Profitable have partnered to create a bird’s-eye guide to the podcasting ecosystem. An infographic that serves as a living document of everything from agencies to podcast industry media. Now the first 2026 edition is live and available for free download. Twice a year, we solicit industry submissions to update the graph with changes to existing companies and new entrants. Stay tuned for info on how to submit for the midyear update in the coming months.Â
Podcast Movement Announces First-Ever New York City Flagship Event at Terminal 5
Start spreadin’ the news. This year’s Podcast Movement is officially scheduled to take place September 14th through 18th at venue Terminal 5. Daytime programming pauses September 16 to align with IAB Upfronts, letting attendees engage the advertising ecosystem, followed by an evening afterparty hosted by Locked On Podcast Network and other sponsors. Sounds Profitable partners will receive early access to purchase tickets, as well as the ability to buy sharable tickets that can allow a different executive to attend each day of the conference. Brands and agency buyers will have free access to the event in the interest of growing media investments in the podcast industry. Â
Two People On A Couch by Tom Webster
In a recent study, Sounds Profitable research identified a segment of 560 respondents who consume podcasts – audio or video – with others “most of the time” or “always.” For this group, podcasting is largely a visual medium. 61% spend more than half of their podcast time watching video, 38% primarily use YouTube as their primary podcast platform, and smart TVs are their third most-used primary device at 15%. Webster ties this to a recent moment when he and his wife Tamsen went on Hulu to see if the new season of Paradise had started. Too early for the show they wanted, they instead stumbled across the official companion podcast . A frictionless experience delivering relevant content. Which begs a big question: what does the audio equivalent of two-people-on-a-couch look like? “ … if we can build that kind of frictionless, contextual, shared discovery for audio, the clay is still wet enough to shape it.”
The Podcast Show London Speaker Submissions Deadline
It’s your last chance to submit to be a speaker at The Podcast Show London. The fast-approaching cutoff is midnight on Friday, February 27th. Submissions both for proposing sessions or to be a panelist/moderator can be made here.
As for the rest of the news…
- Owl & Co’s Hernan Lopez has a new issue of Streamonomics with a segment examining the overlaps of video podcasting and television (specifically daytime TV).Â
- PRX celebrates two partner shows having won 2026 Kidscreen Awards. Congrats to Live from Mount Olympus and Work it out Wombats!Â
- Inside Audio Marketing has a new interview with Audacy CEO Kelli Turner.
- Hot Smart Rich has unveiled a season two rebrand, including a new minimalist luxury set built in Los Angeles in collaboration with FlightStory.Â
- Modern Wisdom podcast host Chris Williamson has signed with CAA for representation.
- Backyard Ventures has announced an exclusive partnership with the show Jess A Couple Things, serving as exclusive representation for premium brand partnerships across all channels.
- Cameron Powers, formerly of Libsyn Ads, has launched Power Play Ads. Currently Powers is looking to build a roster of independent shows and/or networks, as well as a graphic designer.
