Before we get into the news, a quick announcement! Join us for an insightful webinar that’s a must-attend for brands, agencies, and media buyers looking to connect with one of podcasting’s most devoted audiences: true crime fans. The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable will feature NEW data on the true crime audience from Tom Webster. In addition, the hosts of the popular True Crime podcast Moms and Mysteries, Mandy and Melissa, will share firsthand insights on their true crime audience, offering reflections on listener impact and engagement.
🚨 Chartable analytic links expire Dec. 12, breaking any podcast still using their links. Magellan AI is offering a free month + 1mm impressions for those switching (Sounds Profitable partners get 3mm) 🚨
The Spotify exec who is ignoring video by James Cridland
Podnews coverage highlighting the observation that Spotify’s Head of Podcast Monetization and Innovation is not leaning into video with the same passion as the rest of Spotify, a key example being The Bill Simmons Podcast uploading video to YouTube but only audio to Spotify. In addition, several podcasts from The Ringer are not posting video to Spotify, including shows specifically built around video content.
Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day by Laurie Sullivan
Adobe Analytics data released on Friday says mobile shopping reached a high of 59.5% of online sales made on Thursday, Thanksgiving Day in the U.S. Affiliate and partners, a stat that includes influencers, drive 19.3% of measured traffic to retail sites, a 7.8% year over year increase. Something worth considering is podcasting’s high rate of mobile listening, which would contribute to same-device conversion in data like Adobe’s.
The International Opportunity by Annalise Nielsen
The latest from Pacific Content’s blog is part of an ongoing series from Annalise Nielsen reflecting on missed opportunities in podcasting for brands. The most-viewed video podcast on YouTube is a three hour episode of a Saudi Arabian podcast entirely in Arabic. Nearly double the views of the viral popular Joe Rogan Experience episode featuring Elon Musk. An English language bias is holding back podcasting at large from tapping into hungry audiences, as evidenced by a podcast listening boom in French Canada now that more programming is being produced natively in Quebec. Small markets can mean big impact, such as one of the top podcasts in the Danish version of Apple’s Business charts being a branded show produced in Danish by a bank based in Denmark.
As for the rest of the news…
- John Wordock, formerly of Cumulus Media, is offering consulting services to people who lost their jobs in podcasting this year
- Magellan AI has earned its certification from the IAB Tech Lab for podcast measurement compliance
- The Podglomerate, in partnership with The Webby Awards, is hosting a free webinar on Wednesday, December 4th at 1:00 p.m. EST, focusing on tactics for successful podcast marketing and how to increase a show’s chances of winning awards.
- Krystina Rubino of Right Side Up has posted about podcast advertising upfronts seeming to be slower to start than in previous years.
- Evergreen Podcasts has acquired Rhapsody Voices to create a partnership of the two networks
- Multitude Podcasts has added Tiny Matters to its network in a partnership with The American Chemical Society
- Listen, the UK production company behind ‘visualized podcast’ The Traitors Uncloaked, has been nominated for the Broadcast Awards’ Emerging Indie of the Year
- James Cridland writes about the current complicated position of the BBC Sounds app outside of the U.K. and its potential to become a domestic-only service like the BBC iPlayer.
