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Podcast Show Preview, Simplecast Launches Pro Tier, & More

Podcast Show Preview, Simplecast Launches Pro Tier, & More

May 21, 2024

What Simplecast’s Professional Tier Means for Podcast Professionals by Bryan Barletta

The new tier for Simplecast customers offers deeper integration between the Simplecast platform and AdsWizz, giving podcasters and publishers alike more granular control over advanced programmatic capabilities. To take a close look at how enabling the ability to more directly involvement in that side of podcasting, Bryan Barletta interviews AdsWizz SVP, Global Enterprise Business Anne Frisbie and Director, Business Development Grace Kane. In addition, Simplecast has published their official blog post about Professional Tier.  [Source]

The Podcast Show Sneak Peek: Politics, IP and James Corden on the Menu at London Audio Fair by K.J. Yossman

Variety interviews Jason Carter, Director of The Podcast Show. This year’s version of the event kicks off this week at the Business Design Centre in Islington. Carter says the goal of Podcast Show is to eventually build the podcasting equivalent of the Edinburgh Festival Fringe (a 77 year-old festival that has grown to a 25-day event). Podcast Show London kicks off tomorrow morning and runs through Thursday. [Source]

How the upfront has changed over the last 30 years by Michael Bürgi

When the concept of advertising upfronts were first introduced, it was in a world where four TV networks existed in the U.S. and there was incentive to wine and dine the advertising industry with lavish demonstrations of upcoming content. Now, in the modern advertising world, upfronts have to exist in a world where maintaining client and brand partnerships is done consistently throughout the year, not in annual get-togethers. [Source]

Ubisoft and History Hit tie-up brings gaming and history audiences together by Ella Sagar

Content platform History Hit has signed an “always on” deal with video game publisher Ubisoft to continually produce a podcast branded to the Assassin’s Creed series of games. The Echoes of History podcast, which explores history relevant to settings from the various games, will become a weekly release with monthly in-depth videos released on YouTube. A branded podcast that serves both gamer fans of the games, as well as the wider world of history buffs who listen to podcasts. [Source]

Top podcast advertisers: April 2024

Magellan AI has posted their regular  recap of the past month’s podcast advertising spend. As far as movers and shakers are concerned, One of the more eye-catching developments is the highest percentage in crease last month. Retail chain Target went from $2,000 in tracked podcast adspend to just over $341,000, a 16,955% increase. And a sizable vote of confidence in podcasting advertising’s ability to return on investment. [Source]

…as for the rest of the news: