Podcasts go long on social media, driving watch time
Social video analytics firm Tubular Lab has published new data charting trends in podcast promotion. The Tubular Audience Ratings analyzed top U.S. podcasters by domestic minutes watched found on YouTube and Facebook. Key findings include an absence of big-name podcasts (such as Smartless and Call Her Daddy) in watch-minute charts due to their video strategies focusing on shorter content driving people to full episodes. Productions like Club Shay Shay and The Joe Rogan Experience pull in high watch-time due to both longer promotional videos/clips, and posting full episodes to YouTube.
How to Get Your Show Featured on Podcast Apps by Morgan Swift
A guide on strategies to improve chances of a podcast appearing in featured promotional positions in podcast consumption apps. From featured banners, to editor’s choice lists hand-picked by employees of the company, there’s multiple ways a podcast can reach the front page of an app or website without reaching the top charts. Key strategies include building relationships with key contacts at major apps, ensuring RSS feeds are properly submitted, and planning strategically around major holidays and seasons.
Consumers are putting off purchases until after the election by Molly Liebergall
According to the Federal Reserve, many construction, manufacturing, and textile businesses report declining demand across the U.S. as of September, with producers and builders saying they’re pausing material orders and new projects until after the election. Nearly 33% of Americans making big financial decisions (e.g. CFOs) have postponed, canceled, or decreased investment plans due to election anxiety. Financial planning service Empower claims half of U.S. citizens think the presidential election will significantly impact their net worth. Regardless of the outcome, the Fed is expected to cut rates in the near future, making loans cheaper and giving a slight boost to small businesses.
How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising by Laurie Sullivan
Brand-tracking organization Tracksuit has published a new white paper titled The Emotion Effect looking at respondent reactions to ads. Following presumptions, brand ads that evoke positive emotions are 42% more likely to drive long-term brand growth, and have a 27% higher chance of going viral/generating word-of-mouth buzz. The report then ascribes counterintuitive or bad behaviors for brand awareness as the seven deadly sins, such as ‘wrath’ being forcefulness in the form of aggressively marketing to an audience without first establishing positive feelings towards the brand. Podcasting is a vital tool for building strong positive brand relationships thanks to the uniquely strong bond between hosts and their audiences.
As for the rest of the news…
- The Good Tape Issue 2, The Celebrity Issue, is now available.
- RSS.com was awarded a US patent for AI-driven scalable ads
- Westwood One shares a new back-to-office study about the commuting habits of American consumers
- The Mel Robbins Podcast has struck a multiyear deal with SiriusXM, including a new show in development
- Former NFL quarterback Johnny Manziel is launching a new podcast, Glory Days, with Almost Friday Media
- Jen Sargent of Wondery made Variety’s “Power Women of Hollywood 2024” list
- Industry journalist Wil Williams publishes live coverage of RESONATE 2024 in Podcast Marketing Magic.