Coverage of the IAB Podcast Revenue Study
Last Thursday the IAB published their annual study on podcast revenue, and quite a few outlets have covered it. The Hollywood Reporter highlighted the finding of podcast ad revenue increasing 5% in 2023 due to overall rocky waters for advertising. Digiday highlighted the growing long tail of podcasting, with Acast CBO Greg Glenday noting 2023 saw a 182% increase in number of shows included per buy. Variety’s coverage spotlights Comedy as the top genre, with 17% of overall U.S. podcast revenue (up 3% y-o-y).
Julie McNamara Exits as Head of Spotify Podcast Studios by Todd Spangler
On Thursday McNamara published a memo announcing she will be leaving Spotify to return to her creative roots. McNamara joined Spotify in her current position in 2021. As noted in coverage from Bloomberg and Fortune, the exit punctuates a period of transition as Spotify shifts from its early focus on content acquisition and exclusivity to a focus on wide releases and advertising. [Source]
Horizon Next Partners with ArtsAI on Proprietary Cross-Platform Audio Measurement Framework
Third-party attribution platform ArtsAI and Horizon Next have entered into a strategic partnership to provide an enhanced audio analytics solution, with a focus on transparency. Horizon Next aims to assess audio’s contribution to client KPIs (key performance indicators) and deliver omni-channel measurement across both traditional and digital channels. [Source]
Adelaide Expands AFP with Advanced Audio Capabilities
The Adelaide for Publishers (AFP) platform has been upgraded to include audio attention measurement and activation capability. NPR, SiriusXM Media, and Westwood One are on the list of launch partners for the initiative. Both this and the previous story show podcasting is moving past lamenting the download metric as our primary form of measurement. Companies are getting together and creating data that can be explored as the industry grows. [Source]
…as for the rest of the news:
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Headliner has published a video detailing how to create and caption full-length podcast episodes.
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The Hollywood Reporter covers big podcast announcements at this year’s Podcast Upfront, including a Cheers rewatch podcast and ESPN’s upcoming Searching for Hobey Baker.
